A data profile of the people who buy, follow and care about Weddings in Switzerland — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 1,347,338 people in Switzerland.
The average Weddings fan in Switzerland is 42.1 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Coop, YouTube, Instagram, with strongest over-indexing on Coop (1.81× the country average).
Demographically, the Weddings audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Weddings fan in Switzerland is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Coop.
The key figures that characterise the Weddings profile in Switzerland.
63.7% are female, 36.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 42.1 |
| Estimated audience size | 1,347,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Weddings audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
Where the Weddings audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~400K | 1.69× | |
| 02 | Canton of Geneva | ~100K | 1.29× | |
| 03 | Canton of Bern | ~200K | 1.26× | |
| 04 | Aargau | ~100K | 1.21× | |
| 05 | Vaud | ~200K | 1.20× | |
| 06 | Basel-City | ~60K | 1.15× | |
| 07 | Luzern | ~60K | 1.07× | |
| 08 | Canton of Zug | ~20K | 1.06× | |
| 09 | Ticino | ~60K | 1.03× | |
| 10 | Canton of St. Gallen | ~70K | 1.02× | |
| 11 | Appenzell Innerrhoden | ~2K | 1.01× | |
| 12 | Basel-Landschaft | ~30K | 0.99× | |
| 13 | Thurgau | ~40K | 0.98× | |
| 14 | Canton of Glarus | ~5K | 0.98× | |
| 15 | Uri | ~4K | 0.98× | |
| 16 | Fribourg | ~50K | 0.97× | |
| 17 | Schwyz | ~20K | 0.97× | |
| 18 | Appenzell Ausserrhoden | ~6K | 0.97× | |
| 19 | Canton of Obwalden | ~5K | 0.97× | |
| 20 | Canton of Nidwalden | ~5K | 0.97× | |
| 21 | Valais | ~50K | 0.96× | |
| 22 | Solothurn | ~30K | 0.95× | |
| 23 | Graubünden | ~30K | 0.95× | |
| 24 | Schaffhausen | ~10K | 0.95× | |
| 25 | Jura | ~9K | 0.95× | |
| 26 | Neuchatel | ~30K | 0.92× |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount stores | Shopping | 2.04× | ||
| 02 | Family | Kids & Family | 1.93× | ||
| 03 | Hotels | Travel & Leisure | 1.90× | ||
| 04 | Conforama | Home & Garden | 1.88× | ||
| 05 | Photography | Arts & Culture | 1.87× | ||
| 06 | Cooking | Food & Beverages | 1.84× | ||
| 07 | Internet & Social Media | 1.83× | |||
| 08 | Nature | Home & Garden | 1.83× | ||
| 09 | Coop | Food & Beverages | 1.81× | ||
| 10 | Swiss International Air Lines | Travel & Leisure | 1.77× | ||
| 11 | YouTube | Movies & TV | 1.75× | ||
| 12 | Design | Home & Garden | 1.75× | ||
| 13 | Internet & Social Media | 1.74× | |||
| 14 | Beauty | Beauty & Wellness | 1.74× | ||
| 15 | Online shopping | Shopping | 1.73× | ||
| 16 | Internet & Social Media | 1.71× | |||
| 17 | Shopping | Shopping | 1.70× | ||
| 18 | Swisscom | Technology & Electronics | 1.68× | ||
| 19 | Internet & Social Media | 1.64× | |||
| 20 | Amazon.com | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Price Sensitivity | PREMIUM | 1.59× | |
| Sustainability | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.31× | |
| Social Media Usage | JOY | 0.78× | |
| Travelling | THRILL | 0.82× |
Weddings has an estimated audience of 1,347,338 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
63.7% of Weddings fans are female, 36.3% are male, with an average age of 42.1 years.
Weddings fans show strongest brand affinity for Coop (1.81×), YouTube (1.75×), and Instagram (1.74×) over the country average.
Weddings fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Weddings itself, the audience over-indexes on YouTube (1.75×), Instagram (1.74×), Amazon.com (1.55×), and Google (1.64×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.