A data profile of the people who buy, follow and care about Weddings in Australia — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 6,459,875 people in Australia.
The average Weddings fan in Australia is 42.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Medicine, iHerb, Algorithmic trading, with strongest over-indexing on Medicine (1.64× the country average).
Demographically, the Weddings audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Weddings fan in Australia is more female, around 42.7 years old, with strong Creativity tendencies and a notable affinity for Medicine.
The key figures that characterise the Weddings profile in Australia.
68.8% are female, 31.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 42.7 |
| Estimated audience size | 6,459,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Weddings audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
Where the Weddings audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~600K | 1.16× | |
| 02 | Queensland | ~1.5M | 1.05× | |
| 03 | Tasmania | ~100K | 1.05× | |
| 04 | New South Wales | ~2.5M | 1.03× | |
| 05 | Victoria | ~2M | 1.00× | |
| 06 | Australian Capital Territory | ~100K | 0.97× | |
| 07 | Western Australia | ~700K | 0.91× | |
| 08 | Northern Territory | ~50K | 0.91× |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Myntra.com | Shopping | 2.59× | ||
| 02 | Algorithmic trading | Business & Career | 2.57× | ||
| 03 | Medicine | Business & Career | 1.64× | ||
| 04 | iHerb | Health | 1.64× | ||
| 05 | Canesten | Health | 1.64× | ||
| 06 | Priorin | Health | 1.64× | ||
| 07 | MyTherapy | Health | 1.64× | ||
| 08 | Swirlies | Music & Radio | 1.64× | ||
| 09 | Vomex | Health | 1.64× | ||
| 10 | Pascoflair | Health | 1.64× | ||
| 11 | Sanicare | Health | 1.64× | ||
| 12 | Tennis System | Music & Radio | 1.64× | ||
| 13 | Dobendan | Health | 1.64× | ||
| 14 | Taxofit | Health | 1.64× | ||
| 15 | E-Patientenakte | Health | 1.64× | ||
| 16 | The Telescopes | Music & Radio | 1.62× | ||
| 17 | Filmfare | Movies & TV | 1.60× | ||
| 18 | Clothing in India | Fashion & Accessoires | 1.57× | ||
| 19 | Hindi media | Website / Newspaper / Magazine | 1.55× | ||
| 20 | Disney's Fairy Tale Weddings & Honeymoons | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.13× | |
| Tradition | CONSERVATISM | 1.11× | |
| Price Sensitivity | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Urban Lifestyle | OPEN | 0.91× |
Weddings has an estimated audience of 6,459,875 people in Australia, concentrated in New South Wales and Victoria.
68.8% of Weddings fans are female, 31.2% are male, with an average age of 42.7 years.
Weddings fans show strongest brand affinity for Medicine (1.64×), iHerb (1.64×), and Algorithmic trading (2.57×) over the country average.
Weddings fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Weddings itself, the audience over-indexes on iHerb (1.64×), Algorithmic trading (2.57×), Clothing in India (1.57×), and Canesten (1.64×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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