A data profile of the people who buy, follow and care about Medicine in Australia — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 7,459,667 people in Australia.
The average Medicine fan in Australia is 43.9 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Retirement community, iHerb, Hormone, with strongest over-indexing on Retirement community (1.5× the country average).
Demographically, the Medicine audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Medicine fan in Australia is more female, around 43.9 years old, with strong Creativity tendencies and a notable affinity for Retirement community.
The key figures that characterise the Medicine profile in Australia.
63.2% are female, 36.8% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 43.9 |
| Estimated audience size | 7,459,667 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Medicine audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~300K | 2.17× | |
| 02 | Tasmania | ~200K | 0.95× | |
| 03 | Northern Territory | ~60K | 0.89× | |
| 04 | New South Wales | ~2.5M | 0.87× | |
| 05 | Western Australia | ~700K | 0.81× | |
| 06 | South Australia | ~500K | 0.80× | |
| 07 | Victoria | ~2M | 0.79× | |
| 08 | Queensland | ~1.5M | 0.77× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | iHerb | Health | 1.86× | ||
| 02 | Canesten | Health | 1.86× | ||
| 03 | Clinical research | Health | 1.69× | ||
| 04 | Psyllium | Health | 1.65× | ||
| 05 | Shoe insert | Health | 1.58× | ||
| 06 | Arthritis awareness | Health | 1.57× | ||
| 07 | Dulcolax | Health | 1.57× | ||
| 08 | Gaviscon | Health | 1.56× | ||
| 09 | Hormone | Health | 1.55× | ||
| 10 | Curcumin | Health | 1.55× | ||
| 11 | Common cold | Health | 1.54× | ||
| 12 | Diabetes mellitus awareness | Health | 1.53× | ||
| 13 | Bone density | Health | 1.53× | ||
| 14 | Elderly care | Health | 1.52× | ||
| 15 | Home care | Health | 1.52× | ||
| 16 | Diabetes mellitus type 2 awareness | Health | 1.52× | ||
| 17 | Estrogen | Health | 1.52× | ||
| 18 | Iberogast | Health | 1.52× | ||
| 19 | Nurofen | Health | 1.51× | ||
| 20 | Retirement community | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.08× | |
| Community Orientation | OPEN | 1.07× | |
| Price Sensitivity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Quality Awareness | PREMIUM | 0.71× |
Medicine has an estimated audience of 7,459,667 people in Australia, concentrated in New South Wales and Victoria.
63.2% of Medicine fans are female, 36.8% are male, with an average age of 43.9 years.
Medicine fans show strongest brand affinity for Retirement community (1.5×), iHerb (1.86×), and Hormone (1.55×) over the country average.
Medicine fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Medicine itself, the audience over-indexes on iHerb (1.86×), Hormone (1.55×), Arthritis awareness (1.57×), and Clinical research (1.69×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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