A data profile of the people who buy, follow and care about Medicine in Poland — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 5,763,122 people in Poland.
Medicine has an estimated audience of 5,763,122 people in Poland. 69.8% are female, 30.2% are male, average age 42.5. Top brand affinities: Super Express, Office 365, Smyk, Agnieszka Maciąg, Child development.
Top brand affinities include Super Express, Office 365, Smyk, with strongest over-indexing on Super Express (1.65× the country average).
Demographically, the Medicine audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Medicine fan in Poland is more female, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Super Express.
The key figures that characterise the Medicine profile in Poland.
69.8% are female, 30.2% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 42.5 |
| Estimated audience size | 5,763,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Medicine audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tablecloth | Home & Garden | 1.98× | ||
| 02 | Epilator | Beauty & Wellness | 1.93× | ||
| 03 | Office 365 | Technology & Electronics | 1.86× | ||
| 04 | Bonprix | Shopping | 1.86× | ||
| 05 | Microsoft Teams | Technology & Electronics | 1.86× | ||
| 06 | Child development | Business & Career | 1.74× | ||
| 07 | Plus-size clothing | Fashion & Accessoires | 1.67× | ||
| 08 | Super Express | News | 1.65× | ||
| 09 | Cholesterol | Food & Beverages | 1.65× | ||
| 10 | Vendor | Business & Career | 1.63× | ||
| 11 | Ursula von der Leyen | Politics & Society | 1.63× | ||
| 12 | Demi Moore | Movies & TV | 1.61× | ||
| 13 | Highball | Food & Beverages | 1.60× | ||
| 14 | Magnolia (film) | Movies & TV | 1.60× | ||
| 15 | Sugarcane | Food & Beverages | 1.59× | ||
| 16 | Agnieszka Maciąg | Literature | 1.56× | ||
| 17 | Chopin (vodka) | Food & Beverages | 1.55× | ||
| 18 | Mentha | Food & Beverages | 1.54× | ||
| 19 | Curtain | Home & Garden | 1.54× | ||
| 20 | Smyk | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.30× | |
| Price Sensitivity | PREMIUM | 1.19× | |
| Quality Awareness | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Healthy Lifestyle | BALANCE | 0.65× | |
| Sustainability | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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