A data profile of the people who buy, follow and care about Medicine in Switzerland — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 1,830,189 people in Switzerland.
The average Medicine fan in Switzerland is 44.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Health care, Therapy, Nursing, with strongest over-indexing on Health care (1.71× the country average).
Demographically, the Medicine audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Medicine fan in Switzerland is more female, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Health care.
The key figures that characterise the Medicine profile in Switzerland.
62.2% are female, 37.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 44.2 |
| Estimated audience size | 1,830,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Medicine audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~500K | 1.74× | |
| 02 | Basel-City | ~100K | 1.70× | |
| 03 | Canton of Bern | ~300K | 1.51× | |
| 04 | Canton of Geneva | ~200K | 1.30× | |
| 05 | Aargau | ~100K | 1.28× | |
| 06 | Luzern | ~90K | 1.21× | |
| 07 | Vaud | ~200K | 1.20× | |
| 08 | Basel-Landschaft | ~50K | 1.20× | |
| 09 | Canton of St. Gallen | ~100K | 1.12× | |
| 10 | Canton of Zug | ~30K | 1.12× | |
| 11 | Appenzell Innerrhoden | ~2K | 1.06× | |
| 12 | Solothurn | ~50K | 1.04× | |
| 13 | Thurgau | ~50K | 0.99× | |
| 14 | Graubünden | ~40K | 0.98× | |
| 15 | Schwyz | ~30K | 0.96× | |
| 16 | Appenzell Ausserrhoden | ~8K | 0.94× | |
| 17 | Uri | ~6K | 0.94× | |
| 18 | Canton of Glarus | ~6K | 0.93× | |
| 19 | Canton of Nidwalden | ~6K | 0.92× | |
| 20 | Canton of Obwalden | ~6K | 0.92× | |
| 21 | Ticino | ~70K | 0.90× | |
| 22 | Valais | ~70K | 0.90× | |
| 23 | Fribourg | ~60K | 0.87× | |
| 24 | Schaffhausen | ~10K | 0.87× | |
| 25 | Jura | ~10K | 0.83× | |
| 26 | Neuchatel | ~30K | 0.73× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acupuncture | Health | 1.98× | ||
| 02 | Traditional Chinese medicine | Business & Career | 1.96× | ||
| 03 | Physician | Business & Career | 1.83× | ||
| 04 | Health care provider | Health | 1.82× | ||
| 05 | Doctor of Medicine | Business & Career | 1.82× | ||
| 06 | Immune system | Health | 1.73× | ||
| 07 | Specialty (medicine) | Health | 1.72× | ||
| 08 | Health care | Business & Career | 1.71× | ||
| 09 | Nursing | Business & Career | 1.70× | ||
| 10 | Veterinary physician | Pets & Animals | 1.67× | ||
| 11 | Veterinary medicine | Business & Career | 1.66× | ||
| 12 | Preventive healthcare | Health | 1.66× | ||
| 13 | Naturopathy | Health | 1.66× | ||
| 14 | Karma yoga | Health | 1.65× | ||
| 15 | Hospital | Health | 1.64× | ||
| 16 | Dentistry | Business & Career | 1.64× | ||
| 17 | Therapy | Health | 1.59× | ||
| 18 | Clinic | Health | 1.57× | ||
| 19 | Alternative medicine | Business & Career | 1.54× | ||
| 20 | Kinesiology | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.06× | |
| Travelling | THRILL | 0.97× | |
| Healthy Lifestyle | BALANCE | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× |
Medicine has an estimated audience of 1,830,189 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
62.2% of Medicine fans are female, 37.8% are male, with an average age of 44.2 years.
Medicine fans show strongest brand affinity for Health care (1.71×), Therapy (1.59×), and Nursing (1.7×) over the country average.
Medicine fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~300K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Medicine itself, the audience over-indexes on Therapy (1.59×), Nursing (1.7×), Veterinary medicine (1.66×), and Alternative medicine (1.54×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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