A data profile of the people who buy, follow and care about Medicine in Malaysia — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 4,695,308 people in Malaysia.
The average Medicine fan in Malaysia is 41.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include KISS, Al Nassr FC, Fried chicken restaurant, with strongest over-indexing on KISS (2.05× the country average).
Demographically, the Medicine audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Medicine fan in Malaysia is balanced, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for KISS.
The key figures that characterise the Medicine profile in Malaysia.
53.7% are female, 46.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 41.3 |
| Estimated audience size | 4,695,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Medicine audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2M | 1.40× | |
| 02 | Kuala Lumpur | ~1M | 1.39× | |
| 03 | Penang | ~400K | 1.34× | |
| 04 | Johor | ~800K | 1.30× | |
| 05 | Perak | ~500K | 1.23× | |
| 06 | Sarawak | ~500K | 1.22× | |
| 07 | Negeri Sembilan | ~200K | 1.07× | |
| 08 | Sabah | ~400K | 1.04× | |
| 09 | Kedah | ~300K | 1.04× | |
| 10 | Malacca | ~200K | 0.99× | |
| 11 | Pahang | ~200K | 0.93× | |
| 12 | Labuan | ~30K | 0.84× | |
| 13 | Kelantan | ~200K | 0.80× | |
| 14 | Perlis | ~50K | 0.79× | |
| 15 | Putrajaya | ~20K | 0.76× | |
| 16 | Terengganu | ~100K | 0.75× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dental public health | Health | 2.37× | ||
| 02 | Souvenirs | Music & Radio | 2.31× | ||
| 03 | Parasites | Music & Radio | 2.31× | ||
| 04 | IS (Infinite Stratos) | Literature | 2.26× | ||
| 05 | Don Quixote | Literature | 2.20× | ||
| 06 | KISS | Music & Radio | 2.05× | ||
| 07 | Dark fantasy | Literature | 2.03× | ||
| 08 | Al Nassr FC | Sports | 1.92× | ||
| 09 | Herbal | Food & Beverages | 1.85× | ||
| 10 | Elba | Travel & Leisure | 1.73× | ||
| 11 | Environmental remediation | Politics & Society | 1.73× | ||
| 12 | Mobile gambling | Games | 1.71× | ||
| 13 | Fried chicken restaurant | Food & Beverages | 1.69× | ||
| 14 | Gadjah Mada University | Business & Career | 1.66× | ||
| 15 | Walk-in clinic | Health | 1.65× | ||
| 16 | Sustainable architecture | Home & Garden | 1.60× | ||
| 17 | Pyton | Literature | 1.60× | ||
| 18 | WeTransfer | Internet & Social Media | 1.59× | ||
| 19 | KK (singer) | Music & Radio | 1.53× | ||
| 20 | Monica Bellucci | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.67× | |
| Price Sensitivity | PREMIUM | 1.36× | |
| Healthy Lifestyle | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.75× | |
| Early Adopter Mentality | POWER | 0.76× |
Medicine has an estimated audience of 4,695,308 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.7% of Medicine fans are female, 46.3% are male, with an average age of 41.3 years.
Medicine fans show strongest brand affinity for KISS (2.05×), Al Nassr FC (1.92×), and Fried chicken restaurant (1.69×) over the country average.
Medicine fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Medicine itself, the audience over-indexes on Al Nassr FC (1.92×), Fried chicken restaurant (1.69×), Mobile gambling (1.71×), and Herbal (1.85×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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