A data profile of the people who buy, follow and care about Weddings in Finland — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 642,547 people in Finland.
Weddings has an estimated audience of 642,547 people in Finland. 73.0% are female, 27.0% are male, average age 45.1. Top brand affinities: Jewelry, Motherhood, Marriage, Dresses, AliExpress.
Top brand affinities include Jewelry, Motherhood, Marriage, with strongest over-indexing on Jewelry (1.59× the country average).
Demographically, the Weddings audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Weddings fan in Finland is more female, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for Jewelry.
The key figures that characterise the Weddings profile in Finland.
73.0% are female, 27.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 45.1 |
| Estimated audience size | 642,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Weddings audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Engagement ring | Fashion & Accessoires | 2.58× | ||
| 02 | Marriage | Kids & Family | 2.22× | ||
| 03 | AliExpress | Shopping | 2.08× | ||
| 04 | Pattern (sewing) | Home & Garden | 2.02× | ||
| 05 | Fatherhood | Kids & Family | 1.86× | ||
| 06 | Yarn | Fashion & Accessoires | 1.75× | ||
| 07 | Motherhood | Kids & Family | 1.73× | ||
| 08 | Nursing | Business & Career | 1.69× | ||
| 09 | Wool | Fashion & Accessoires | 1.67× | ||
| 10 | Crochet | Home & Garden | 1.67× | ||
| 11 | Boutiques | Fashion & Accessoires | 1.65× | ||
| 12 | Bedroom | Home & Garden | 1.64× | ||
| 13 | Dresses | Fashion & Accessoires | 1.62× | ||
| 14 | Jewelry | Fashion & Accessoires | 1.59× | ||
| 15 | Living room | Home & Garden | 1.57× | ||
| 16 | Veganism | Food & Beverages | 1.56× | ||
| 17 | Desserts | Food & Beverages | 1.55× | ||
| 18 | Gift | Shopping | 1.54× | ||
| 19 | Cake | Food & Beverages | 1.53× | ||
| 20 | Lindex | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.66× | |
| Travelling | THRILL | 1.24× | |
| Early Adopter Mentality | POWER | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.69× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Urban Lifestyle | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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