A data profile of the people who buy, follow and care about Weddings in Norway — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 737,053 people in Norway.
Weddings has an estimated audience of 737,053 people in Norway. 69.1% are female, 30.9% are male, average age 45.4. Top brand affinities: Dresses, Marriage, Bedroom, Motherhood, Boutiques.
Top brand affinities include Dresses, Marriage, Bedroom, with strongest over-indexing on Dresses (1.6× the country average).
Demographically, the Weddings audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Weddings fan in Norway is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Dresses.
The key figures that characterise the Weddings profile in Norway.
69.1% are female, 30.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 45.4 |
| Estimated audience size | 737,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Weddings audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marriage | Kids & Family | 2.11× | ||
| 02 | Cashmere wool | Fashion & Accessoires | 2.04× | ||
| 03 | Free Knitting Patterns | Topic | 2.01× | ||
| 04 | Knitting pattern | Fashion & Accessoires | 1.79× | ||
| 05 | Ravelry | Internet & Social Media | 1.76× | ||
| 06 | AliExpress | Shopping | 1.74× | ||
| 07 | Handmade | Home & Garden | 1.73× | ||
| 08 | Embroidery | Home & Garden | 1.71× | ||
| 09 | Skirt | Fashion & Accessoires | 1.65× | ||
| 10 | Black Friday (shopping) | Shopping | 1.64× | ||
| 11 | Sewing machine | Home & Garden | 1.62× | ||
| 12 | Bedroom | Home & Garden | 1.61× | ||
| 13 | Pattern (sewing) | Home & Garden | 1.61× | ||
| 14 | Dresses | Fashion & Accessoires | 1.60× | ||
| 15 | Motherhood | Kids & Family | 1.59× | ||
| 16 | Fatherhood | Kids & Family | 1.58× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.58× | ||
| 18 | Blouse | Fashion & Accessoires | 1.58× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.52× | ||
| 20 | Discount stores | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.96× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Patriotism | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.61× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Early Adopter Mentality | POWER | 1.10× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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