A data profile of the people who buy, follow and care about Weddings in Ireland — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 1,411,237 people in Ireland.
Weddings has an estimated audience of 1,411,237 people in Ireland. 70.0% are female, 30.0% are male, average age 42.3. Top brand affinities: Bride, Wedding dress, Camogie, Engagement, Wedding anniversary.
Top brand affinities include Bride, Wedding dress, Camogie, with strongest over-indexing on Bride (1.57× the country average).
Demographically, the Weddings audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Weddings fan in Ireland is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Bride.
The key figures that characterise the Weddings profile in Ireland.
70.0% are female, 30.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 42.3 |
| Estimated audience size | 1,411,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Weddings audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bride | Kids & Family | 1.57× | ||
| 02 | Wedding dress | Fashion & Accessoires | 1.55× | ||
| 03 | ballsie | Sports | 1.54× | ||
| 04 | Ladies' Gaelic football | Sports | 1.53× | ||
| 05 | Camogie | Sports | 1.52× | ||
| 06 | SportsJOE.ie | Sports | 1.52× | ||
| 07 | Engagement | Kids & Family | 1.51× | ||
| 08 | Wedding anniversary | Kids & Family | 1.51× | ||
| 09 | Equipment rental | Home & Garden | 1.50× | ||
| 10 | Him & Her | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.23× | |
| Social Media Usage | JOY | 0.91× | |
| Convenience Orientation | PREMIUM | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Travelling | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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