Rascasse Audience Intelligence

Weddings Audience in Portugal

A data profile of the people who buy, follow and care about Weddings in Portugal — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 2,385,288 people in Portugal.

#231among Topic in Portugal#12in Kids & Family

The average Weddings fan in Portugal is 46.0 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Weddings profile in Portugal.

Audience size
2.4M
in Portugal
Gender
75.2%♀
24.8% male
Age
46.0
average years
Country rank
#316
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weddings fans

75.2% are female, 24.8% are male, average age 46.0.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Weddings audience in Portugal
MetricValue
Female75.2%
Male24.8%
Average age46.0
Estimated audience size2,385,288
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Weddings audience in Portugal
Age bracketShare%
16-196%
20-2915%
30-3919%
40-4927%
50+34%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Weddings audience comes from Portugal.

Worldwide audience distribution share by country for Weddings
CountryShare
United States18.3%
Japan6.1%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weddings audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Weddings fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1M1.58×
02Porto District~800K1.46×
03Santarém District~200K1.46×
04Faro District~200K1.23×
05Setúbal District~300K1.20×
06Braga District~300K1.09×
07Viana do Castelo District~60K1.03×
08Viseu District~80K1.02×
09Aveiro District~200K1.01×
10Leiria District~100K1.01×
11Coimbra District~100K1.01×
12Madeira~70K1.00×
13Azores~70K0.99×
14Vila Real District~40K0.96×
15Beja District~40K0.96×
16Guarda District~30K0.96×
17Bragança District~30K0.96×
18Portalegre District~30K0.96×
19Évora District~40K0.95×
20Castelo Branco District~40K0.94×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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