A data profile of the people who buy, follow and care about Knitting pattern in Norway — modelled from more than twelve digital signal sources. Knitting pattern has an estimated audience of 588,398 people in Norway.
Knitting pattern has an estimated audience of 588,398 people in Norway. 81.3% are female, 18.7% are male, average age 44.8. Top brand affinities: Biltema, JYSK, Crafts, Real estate, Cashmere wool.
Top brand affinities include Biltema, JYSK, Crafts, with strongest over-indexing on Biltema (1.99× the country average).
Demographically, the Knitting pattern audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Creativity, Design Affinity.
The typical Knitting pattern fan in Norway is more female, around 44.8 years old, with strong Creativity tendencies and a notable affinity for Biltema.
The key figures that characterise the Knitting pattern profile in Norway.
81.3% are female, 18.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 81.3% |
| Male | 18.7% |
| Average age | 44.8 |
| Estimated audience size | 588,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Knitting pattern audience comes from Norway.
| Country | Share |
|---|---|
| India | 12.4% |
| United States | 10.2% |
| Japan | 9.8% |
The strongest cross-interests of the Knitting pattern audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cleanliness | Home & Garden | 4.86× | ||
| 02 | Cashmere wool | Fashion & Accessoires | 4.84× | ||
| 03 | Sewing machine | Home & Garden | 3.41× | ||
| 04 | Handmade jewelry | Fashion & Accessoires | 2.97× | ||
| 05 | JYSK | Home & Garden | 2.93× | ||
| 06 | Crafts | Home & Garden | 2.85× | ||
| 07 | Crochet | Home & Garden | 2.51× | ||
| 08 | Knitting | Home & Garden | 2.42× | ||
| 09 | Real estate | Business & Career | 2.31× | ||
| 10 | Danish design | Home & Garden | 2.29× | ||
| 11 | Handbags | Fashion & Accessoires | 2.28× | ||
| 12 | Organic food | Food & Beverages | 2.26× | ||
| 13 | Hobby | Home & Garden | 2.24× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 2.18× | ||
| 15 | Biltema | Business & Career | 1.99× | ||
| 16 | Flower | Home & Garden | 1.95× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.86× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.79× | ||
| 19 | Scandinavia | Travel & Leisure | 1.76× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.25× | |
| Design Affinity | PREMIUM | 1.84× | |
| Price Sensitivity | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.75× | |
| Spirituality | BALANCE | 0.77× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Knitting pattern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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