Knitting pattern Audience in United States

Knitting pattern logo

Knitting pattern has an estimated audience of 2,070,133 people in United States. 78.2% are female, 21.8% are male, average age 39.6. Top regions: California, New York, Texas. Top brand affinities: Historic site, Product design, The Devil's Rejects, Janitor, Fairy godmother.

The average Knitting pattern fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Product design, The Devil's Rejects, with strongest over-indexing on Historic site (14.78× the country average). Demographically, the Knitting pattern audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Knitting pattern fans

Demographic split for Knitting pattern audience in United States
MetricValue
Female78.2%
Male21.8%
Average age39.6
Estimated audience size2,070,133

Audience persona

The typical Knitting pattern fan in United States is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Knitting pattern in United States
RegionReachAffinity
California187,8120.82×
New York112,0020.97×
Texas98,6670.55×
Florida78,5180.56×
Washington65,7091.58×
Pennsylvania61,0270.88×
Michigan59,8111.1×
Massachusetts57,3471.41×
Illinois54,9970.8×
North Carolina51,8020.83×
Ohio49,2600.77×
Virginia43,3770.86×
Georgia42,7410.67×
Colorado40,1581.23×
Minnesota37,8851.28×
Wisconsin36,6751.18×
New Jersey36,5540.69×
Oregon36,3431.53×
Arizona32,3830.77×
Maryland31,2270.88×
Indiana31,0290.82×
Tennessee30,9300.74×
Missouri27,3180.82×
Alabama24,9240.86×
Connecticut24,8601.2×
South Carolina21,8170.7×
Utah19,8611.07×
Kentucky19,1990.74×
Oklahoma18,0160.78×
Maine17,9472.42×
New Hampshire15,0041.84×
Iowa14,4380.85×
Kansas14,4020.88×
Louisiana12,5660.47×
Arkansas11,7340.69×
New Mexico11,5521.11×
Idaho10,7741.04×
Nevada10,4680.52×
Vermont9,4712.61×
Nebraska9,1500.88×
Alaska8,9232.01×
Mississippi8,0570.47×
Montana7,9681.39×
Rhode Island7,7211.17×
West Virginia7,0880.74×
Washington, District of Columbia5,4410.87×
Hawaii5,1940.58×
Delaware4,1180.72×
South Dakota3,9320.82×
Wyoming3,4401.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knitting pattern audience
BrandAffinityCategory
Historic site14.78×Arts & Culture
Product design4.91×Business & Career
The Devil's Rejects20×Movies & TV
Janitor12.59×Home & Garden
Fairy godmother12.7×Literature
Staycation4.75×Home & Garden
Governor of Michigan9.86×Politics & Society
headspace12.22×Health
UK garage7×Music & Radio
Isometric exercise10.6×Sports
Cherish (group)13.06×Music & Radio
JDSU3.62×Business & Career
Vocal harmony5.27×Music & Radio
Goop5.96×Internet & Social Media
Home equity2.19×Home & Garden
Stamp collecting5.22×Home & Garden
Home staging5.47×Home & Garden
Google Home6.5×Technology & Electronics
Hibachi7.82×Food & Beverages
Jersey (fabric)20×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knitting pattern audience
TraitClusterScore
CreativityOPEN2.76
Urban LifestyleOPEN2.54
Design AffinityPREMIUM1.82
Pet OwnershipJOY1.78
Community OrientationOPEN1.45
LGBTQ+ IdentityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Knitting pattern
CountryShare
India12.4%
United States10.2%
Japan9.8%

See Knitting pattern audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Knitting pattern have in United States?

Knitting pattern has an estimated audience of 2,070,133 people in United States, concentrated in California and New York.

What is the gender split and age of Knitting pattern fans?

78.2% of Knitting pattern fans are female, 21.8% are male, with an average age of 39.6 years.

Which brands do Knitting pattern fans like most?

Knitting pattern fans show strongest brand affinity for Historic site (14.78×), Product design (4.91×), and The Devil's Rejects (20×) over the country average.

Where do Knitting pattern fans live in United States?

Knitting pattern fans in United States are most concentrated in California (reach 187,812), New York (reach 112,002), and Texas (reach 98,667). These three regions account for the largest share of the active audience.

What other brands do Knitting pattern fans also like?

Beyond Knitting pattern itself, the audience over-indexes on Product design (4.91×), The Devil's Rejects (20×), Janitor (12.59×), and Fairy godmother (12.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knitting pattern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.