Rascasse Audience Intelligence

Knitting pattern Audience in United States

A data profile of the people who buy, follow and care about Knitting pattern in United States — modelled from more than twelve digital signal sources. Knitting pattern has an estimated audience of 2,070,133 people in United States.

#6213among Topic in United States#613in Fashion & Accessoires

The average Knitting pattern fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cashmere wool, Sewing, Sewing machine, with strongest over-indexing on Cashmere wool (29.52× the country average).

Demographically, the Knitting pattern audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knitting pattern fan in United States is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Cashmere wool.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knitting pattern profile in United States.

Audience size
2.1M
in United States
Gender
78.2%♀
21.8% male
Age
39.6
average years
Country rank
#13866
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Knitting pattern fans

78.2% are female, 21.8% are male, average age 39.6.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Knitting pattern audience in United States
MetricValue
Female78.2%
Male21.8%
Average age39.6
Estimated audience size2,070,133
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Knitting pattern audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Knitting pattern audience comes from United States.

Worldwide audience distribution share by country for Knitting pattern
CountryShare
India12.4%
United States10.2%
Japan9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knitting pattern audience in United States is strongest.

Fig. 05

Top regions by affinity

Knitting pattern fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~8K2.12×
02Maine~20K2.08×
03Alaska~8K1.70×
04New Hampshire~10K1.60×
05Oregon~40K1.51×
06Washington~60K1.49×
07Massachusetts~50K1.34×
08Montana~7K1.29×
09Minnesota~40K1.26×
10Wisconsin~40K1.17×
11Idaho~10K1.15×
12Colorado~40K1.14×
13Connecticut~20K1.12×
14Rhode Island~7K1.11×
15Utah~20K1.10×
16Michigan~60K1.06×
17New Mexico~10K1.03×
18Washington, District of Columbia~6K0.97×
19Kansas~20K0.94×
20North Dakota~4K0.94×
21South Dakota~4K0.93×
22Nebraska~10K0.92×
23New York~100K0.91×
24Iowa~20K0.90×
25Maryland~30K0.89×
26Virginia~40K0.87×
27North Carolina~50K0.86×
28Pennsylvania~60K0.85×
29Indiana~30K0.85×
30West Virginia~8K0.85×
31Delaware~5K0.85×
32Missouri~30K0.84×
33Alabama~20K0.83×
34Oklahoma~20K0.81×
35Illinois~50K0.79×
36Ohio~50K0.79×
37Kentucky~20K0.79×
38California~200K0.78×
39South Carolina~20K0.78×
40Arkansas~10K0.78×
41Tennessee~30K0.77×
42Hawaii~7K0.76×
43Arizona~30K0.75×
44Mississippi~10K0.71×
45New Jersey~40K0.70×
46Georgia~40K0.68×
47Nevada~10K0.67×
48Louisiana~20K0.64×
49Texas~100K0.55×
50Florida~80K0.55×
Fig. 06

Affinity by region

Affinity by region — Knitting pattern, United States
0.55×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knitting pattern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knitting pattern audience
#·InterestCategoryAffinity×
01Cashmere woolFashion & Accessoires29.52×
02RavelryInternet & Social Media23.48×
03Sewing machineHome & Garden16.24×
04Cath KidstonFashion & Accessoires14.48×
05SewingHome & Garden13.40×
06QuiltingHome & Garden11.54×
07KnittingHome & Garden7.35×
08Unique GiftsShopping6.67×
09WeavingFashion & Accessoires6.06×
10CrochetHome & Garden4.71×
11Hobby LobbyHome & Garden4.28×
12EtsyFashion & Accessoires3.98×
13PinterestInternet & Social Media3.77×
14Planet FitnessSports3.03×
15HandbagsFashion & Accessoires2.97×
16VeganismFood & Beverages2.59×
17RecipesFood & Beverages2.53×
18Home improvementHome & Garden2.35×
19CoffeeFood & Beverages2.27×
20CookingFood & Beverages2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knitting pattern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knitting pattern audience · What stands out
TraitClusterDeviationScore
CreativityOPEN3.29×
Urban LifestyleOPEN2.51×
Design AffinityPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knitting pattern audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Early Adopter MentalityPOWER0.92×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knitting pattern have in United States?

Knitting pattern has an estimated audience of 2,070,133 people in United States, concentrated in California and New York.

02

What is the gender split and age of Knitting pattern fans?

78.2% of Knitting pattern fans are female, 21.8% are male, with an average age of 39.6 years.

03

Which brands do Knitting pattern fans like most?

Knitting pattern fans show strongest brand affinity for Cashmere wool (29.52×), Sewing (13.4×), and Sewing machine (16.24×) over the country average.

04

Where do Knitting pattern fans live in United States?

Knitting pattern fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Knitting pattern fans also like?

Beyond Knitting pattern itself, the audience over-indexes on Sewing (13.4×), Sewing machine (16.24×), Ravelry (23.48×), and Knitting (7.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Knitting pattern audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knitting pattern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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