Rascasse Audience Intelligence

Weddings Audience in Indonesia

A data profile of the people who buy, follow and care about Weddings in Indonesia — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 6,601,218 people in Indonesia.

#142among Topic in Indonesia
#8in Kids & Family

The average Weddings fan in Indonesia is 36.6 years old, balanced, and lives primarily in Central Java.

The audience is concentrated in Central Java, West Java, East Java.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Weddings profile in Indonesia.

Audience size
6.6M
in Indonesia
Gender
54.9%
45.1% male
Age
36.6
average years
Country rank
#199
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weddings fans

54.9% are female, 45.1% are male, average age 36.6.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Weddings audience in Indonesia
MetricValue
Female54.9%
Male45.1%
Average age36.6
Estimated audience size6,601,218
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Weddings audience in Indonesia
Age bracketShare%
16-1916%
20-2931%
30-3924%
40-4918%
50+11%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Weddings audience comes from Indonesia.

Worldwide audience distribution share by country for Weddings
CountryShare
United States18.3%
Japan6.1%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weddings audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Weddings fans by region: top regions in Indonesia
#RegionReachAffinity×
01Central Java~1.5M2.17×
02Central Kalimantan~70K1.25×
03South Kalimantan~100K1.19×
04Bengkulu~60K1.19×
05North Sulawesi~80K1.11×
06Bangka-Belitung Islands~40K1.11×
07South Sumatra~200K1.09×
08West Kalimantan~100K1.08×
09Jambi~80K1.07×
10Lampung~100K1.04×
11North Kalimantan~20K1.04×
12Central Sulawesi~60K1.03×
13East Kalimantan~100K1.01×
14East Nusa Tenggara~70K1.01×
15Riau~200K1.00×
16Bali~100K1.00×
17East Java~700K0.96×
18Gorontalo (disambiguation)(2)~30K0.96×
19Maluku~30K0.95×
20West Sulawesi~30K0.95×
21Banten~200K0.94×
22Special Region of Yogyakarta~100K0.92×
23Riau Islands~70K0.92×
24Southeast Sulawesi~50K0.92×
25Papua (province)~40K0.92×
26West Papua~20K0.90×
27Jakarta~500K0.89×
28West Java~900K0.87×
29North Maluku~20K0.86×
30West Sumatra~100K0.85×
31North Sumatra~300K0.83×
32South Sulawesi~200K0.80×
33Aceh~70K0.76×
34West Nusa Tenggara~60K0.76×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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