A data profile of the people who buy, follow and care about Skin in Australia — modelled from more than twelve digital signal sources. Skin has an estimated audience of 6,737,700 people in Australia.
Skin has an estimated audience of 6,737,700 people in Australia. 72.6% are female, 27.4% are male, average age 42.8. Top brand affinities: Skin care, Facial, Anti-aging cream, Blanket, Natural skin care.
Top brand affinities include Skin care, Facial, Anti-aging cream, with strongest over-indexing on Skin care (1.63× the country average).
Demographically, the Skin audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Skin fan in Australia is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Skin care.
The key figures that characterise the Skin profile in Australia.
72.6% are female, 27.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 42.8 |
| Estimated audience size | 6,737,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Skin audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 1.93× | ||
| 02 | Anti-aging cream | Beauty & Wellness | 1.92× | ||
| 03 | Collagen | Beauty & Wellness | 1.92× | ||
| 04 | Concealer | Beauty & Wellness | 1.92× | ||
| 05 | BB cream | Beauty & Wellness | 1.92× | ||
| 06 | Face powder | Beauty & Wellness | 1.92× | ||
| 07 | Permanent makeup | Beauty & Wellness | 1.68× | ||
| 08 | Blanket | Home & Garden | 1.67× | ||
| 09 | Skin care | Beauty & Wellness | 1.63× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 1.63× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.62× | ||
| 12 | Eye liner | Beauty & Wellness | 1.61× | ||
| 13 | Nicole Kidman | Movies & TV | 1.60× | ||
| 14 | Sunscreen | Beauty & Wellness | 1.59× | ||
| 15 | Sephora | Shopping | 1.58× | ||
| 16 | Hair removal | Beauty & Wellness | 1.57× | ||
| 17 | Sun tanning | Beauty & Wellness | 1.56× | ||
| 18 | Manicure | Beauty & Wellness | 1.55× | ||
| 19 | Wedding dress | Fashion & Accessoires | 1.54× | ||
| 20 | Ancient Egypt | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.31× | |
| Tradition | CONSERVATISM | 1.28× | |
| Mindfulness | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.90× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Luxury Orientation | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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