A data profile of the people who buy, follow and care about Ageing in Australia — modelled from more than twelve digital signal sources. Ageing has an estimated audience of 3,157,399 people in Australia.
Ageing has an estimated audience of 3,157,399 people in Australia. 71.5% are female, 28.5% are male, average age 44.9. Top brand affinities: Anti-aging cream, Aldi, Skin care, Natural skin care, Organic food.
Top brand affinities include Anti-aging cream, Aldi, Skin care, with strongest over-indexing on Anti-aging cream (3.76× the country average).
Demographically, the Ageing audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Tradition.
The typical Ageing fan in Australia is more female, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Ageing profile in Australia.
71.5% are female, 28.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 44.9 |
| Estimated audience size | 3,157,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Ageing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.0% |
| United Kingdom | 4.7% |
| Japan | 4.5% |
The strongest cross-interests of the Ageing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 3.76× | ||
| 02 | Natural skin care | Beauty & Wellness | 2.59× | ||
| 03 | Skin care | Beauty & Wellness | 2.13× | ||
| 04 | Blanket | Home & Garden | 2.10× | ||
| 05 | Hair care | Beauty & Wellness | 1.83× | ||
| 06 | Alternative medicine | Business & Career | 1.81× | ||
| 07 | Aldi | Shopping | 1.76× | ||
| 08 | Real property | Home & Garden | 1.69× | ||
| 09 | Pharmacy | Business & Career | 1.68× | ||
| 10 | Sephora | Shopping | 1.67× | ||
| 11 | Innovation | Business & Career | 1.65× | ||
| 12 | Personal care | Health | 1.63× | ||
| 13 | Mindfulness | Health | 1.59× | ||
| 14 | Internet & Social Media | 1.58× | |||
| 15 | Organic farming | Food & Beverages | 1.58× | ||
| 16 | Organic food | Food & Beverages | 1.55× | ||
| 17 | Massage | Health | 1.55× | ||
| 18 | Nonprofit organization | Politics & Society | 1.53× | ||
| 19 | Tradition | Politics & Society | 1.53× | ||
| 20 | Fragrances | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.59× | |
| Tradition | CONSERVATISM | 1.53× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Early Adopter Mentality | POWER | 0.96× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ageing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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