A data profile of the people who buy, follow and care about Mindfulness in Australia — modelled from more than twelve digital signal sources. Mindfulness has an estimated audience of 2,839,995 people in Australia.
The average Mindfulness fan in Australia is 42.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Self care, Self-love, Meditation, with strongest over-indexing on Self care (2.74× the country average).
Demographically, the Mindfulness audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Mindfulness fan in Australia is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Self care.
The key figures that characterise the Mindfulness profile in Australia.
74.9% are female, 25.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 42.7 |
| Estimated audience size | 2,839,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Mindfulness audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.9% |
| Italy | 4.7% |
Where the Mindfulness audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~900K | 1.11× | |
| 02 | Western Australia | ~400K | 1.10× | |
| 03 | South Australia | ~200K | 1.09× | |
| 04 | Australian Capital Territory | ~70K | 1.09× | |
| 05 | New South Wales | ~1M | 0.99× | |
| 06 | Tasmania | ~60K | 0.97× | |
| 07 | Queensland | ~600K | 0.93× | |
| 08 | Northern Territory | ~20K | 0.90× |
The strongest cross-interests of the Mindfulness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-healing | Health | 3.74× | ||
| 02 | Self-love | Health | 2.91× | ||
| 03 | Self care | Health | 2.74× | ||
| 04 | Self-help | Health | 2.74× | ||
| 05 | Bohemian style | Fashion & Accessoires | 2.19× | ||
| 06 | Wellness (alternative medicine) | Health | 2.19× | ||
| 07 | Kookai | Fashion & Accessoires | 2.14× | ||
| 08 | Boho-chic | Fashion & Accessoires | 2.12× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.10× | ||
| 10 | Princess Polly | Fashion & Accessoires | 2.09× | ||
| 11 | Zimmermann | Home & Garden | 2.09× | ||
| 12 | Meditation | Health | 2.02× | ||
| 13 | Alternative medicine | Business & Career | 1.91× | ||
| 14 | Spirituality | Health | 1.86× | ||
| 15 | Natural product | Food & Beverages | 1.77× | ||
| 16 | Skin care | Beauty & Wellness | 1.74× | ||
| 17 | Personal development | Business & Career | 1.73× | ||
| 18 | Skirt | Fashion & Accessoires | 1.69× | ||
| 19 | Well-being | Health | 1.52× | ||
| 20 | Personal care | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.75× | |
| Design Affinity | PREMIUM | 1.38× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Spirituality | BALANCE | 0.82× |
Mindfulness has an estimated audience of 2,839,995 people in Australia, concentrated in New South Wales and Victoria.
74.9% of Mindfulness fans are female, 25.1% are male, with an average age of 42.7 years.
Mindfulness fans show strongest brand affinity for Self care (2.74×), Self-love (2.91×), and Meditation (2.02×) over the country average.
Mindfulness fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Mindfulness itself, the audience over-indexes on Self-love (2.91×), Meditation (2.02×), Personal development (1.73×), and Self-help (2.74×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Mindfulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.