A data profile of the people who buy, follow and care about Wellness (alternative medicine) in Australia — modelled from more than twelve digital signal sources. Wellness (alternative medicine) has an estimated audience of 2,481,795 people in Australia.
Wellness (alternative medicine) has an estimated audience of 2,481,795 people in Australia. 74.0% are female, 26.0% are male, average age 45.3. Top brand affinities: Aldi, Peter Alexander, Alternative medicine, Blanket, Mindfulness.
Top brand affinities include Aldi, Peter Alexander, Alternative medicine, with strongest over-indexing on Aldi (1.73× the country average).
Demographically, the Wellness (alternative medicine) audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Wellness (alternative medicine) fan in Australia is more female, around 45.3 years old, with strong Mindfulness tendencies and a notable affinity for Aldi.
The key figures that characterise the Wellness (alternative medicine) profile in Australia.
74.0% are female, 26.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 45.3 |
| Estimated audience size | 2,481,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Wellness (alternative medicine) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 16.6% |
| Germany | 8.3% |
The strongest cross-interests of the Wellness (alternative medicine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fasting | Health | 2.77× | ||
| 02 | Diet food | Food & Beverages | 2.75× | ||
| 03 | Alternative medicine | Business & Career | 2.52× | ||
| 04 | Blanket | Home & Garden | 2.39× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 2.32× | ||
| 06 | Mindfulness | Health | 2.19× | ||
| 07 | Natural skin care | Beauty & Wellness | 2.14× | ||
| 08 | Organic farming | Food & Beverages | 1.82× | ||
| 09 | Real property | Home & Garden | 1.78× | ||
| 10 | Hair care | Beauty & Wellness | 1.77× | ||
| 11 | Aldi | Shopping | 1.73× | ||
| 12 | Peter Alexander | Music & Radio | 1.69× | ||
| 13 | Skin care | Beauty & Wellness | 1.66× | ||
| 14 | Meditation | Health | 1.65× | ||
| 15 | Local food | Food & Beverages | 1.65× | ||
| 16 | Innovation | Business & Career | 1.60× | ||
| 17 | Personal care | Health | 1.58× | ||
| 18 | Pizza | Food & Beverages | 1.56× | ||
| 19 | Organic food | Food & Beverages | 1.55× | ||
| 20 | Fine art | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.65× | |
| Design Affinity | PREMIUM | 1.54× | |
| Tradition | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.98× | |
| Pet Ownership | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Wellness (alternative medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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