A data profile of the people who buy, follow and care about Wellness (alternative medicine) in Switzerland — modelled from more than twelve digital signal sources. Wellness (alternative medicine) has an estimated audience of 1,044,390 people in Switzerland.
Wellness (alternative medicine) has an estimated audience of 1,044,390 people in Switzerland. 63.0% are female, 37.0% are male, average age 40.0. Top brand affinities: Bild, Hornbach, Real property, Transfermarkt, Western Union.
Top brand affinities include Bild, Hornbach, Real property, with strongest over-indexing on Bild (1.55× the country average).
Demographically, the Wellness (alternative medicine) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Wellness (alternative medicine) fan in Switzerland is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Bild.
The key figures that characterise the Wellness (alternative medicine) profile in Switzerland.
63.0% are female, 37.0% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 40.0 |
| Estimated audience size | 1,044,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Wellness (alternative medicine) audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 16.6% |
| Germany | 8.3% |
The strongest cross-interests of the Wellness (alternative medicine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alles was zählt | Movies & TV | 3.74× | ||
| 02 | Roland Kaiser | Music & Radio | 3.68× | ||
| 03 | Tatort | Movies & TV | 3.06× | ||
| 04 | Western Union | Business & Career | 2.47× | ||
| 05 | Desktop computers | Technology & Electronics | 2.38× | ||
| 06 | Real property | Home & Garden | 2.21× | ||
| 07 | MSN | News | 2.21× | ||
| 08 | Sauna | Home & Garden | 1.88× | ||
| 09 | Transfermarkt | Sports | 1.86× | ||
| 10 | Pastry | Food & Beverages | 1.79× | ||
| 11 | Musical theatre | Movies & TV | 1.68× | ||
| 12 | Stress (biology) | Health | 1.64× | ||
| 13 | C&A | Shopping | 1.64× | ||
| 14 | Hornbach | Shopping | 1.62× | ||
| 15 | Charity and causes | Business & Career | 1.58× | ||
| 16 | Bild | News | 1.55× | ||
| 17 | Corriere della Sera | News | 1.52× | ||
| 18 | Bracelet | Fashion & Accessoires | 1.52× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 20 | Instant messaging | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.51× | |
| Community Orientation | OPEN | 1.50× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Urban Lifestyle | OPEN | 0.94× | |
| DIY Mentality | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Wellness (alternative medicine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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