A data profile of the people who buy, follow and care about Bracelet in Switzerland — modelled from more than twelve digital signal sources. Bracelet has an estimated audience of 952,074 people in Switzerland.
The average Bracelet fan in Switzerland is 43.3 years old, more female, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Zürich, Canton of Geneva.
Top brand affinities include Coop, Ring (jewellery), Instagram, with strongest over-indexing on Coop (1.77× the country average).
Demographically, the Bracelet audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Bracelet fan in Switzerland is more female, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for Coop.
The key figures that characterise the Bracelet profile in Switzerland.
63.9% are female, 36.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 43.3 |
| Estimated audience size | 952,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Bracelet audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 8.4% |
| China | 5.2% |
Where the Bracelet audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~200K | 2.70× | |
| 02 | Canton of Geneva | ~100K | 2.26× | |
| 03 | Neuchatel | ~40K | 2.20× | |
| 04 | Fribourg | ~70K | 2.13× | |
| 05 | Valais | ~70K | 1.84× | |
| 06 | Canton of Zürich | ~200K | 1.33× | |
| 07 | Canton of Bern | ~100K | 1.26× | |
| 08 | Aargau | ~70K | 1.19× | |
| 09 | Canton of St. Gallen | ~50K | 1.13× | |
| 10 | Jura | ~7K | 1.13× | |
| 11 | Luzern | ~40K | 1.08× | |
| 12 | Thurgau | ~30K | 1.08× | |
| 13 | Basel-Landschaft | ~20K | 0.97× | |
| 14 | Solothurn | ~20K | 0.96× | |
| 15 | Canton of Zug | ~10K | 0.94× | |
| 16 | Basel-City | ~30K | 0.92× | |
| 17 | Graubünden | ~20K | 0.92× | |
| 18 | Schwyz | ~10K | 0.92× | |
| 19 | Appenzell Innerrhoden | ~1K | 0.92× | |
| 20 | Schaffhausen | ~7K | 0.90× | |
| 21 | Canton of Obwalden | ~3K | 0.89× | |
| 22 | Uri | ~3K | 0.89× | |
| 23 | Canton of Nidwalden | ~3K | 0.88× | |
| 24 | Canton of Glarus | ~3K | 0.88× | |
| 25 | Appenzell Ausserrhoden | ~4K | 0.86× | |
| 26 | Ticino | ~20K | 0.59× |
The strongest cross-interests of the Bracelet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Necklace | Fashion & Accessoires | 4.76× | ||
| 02 | Ring (jewellery) | Fashion & Accessoires | 4.63× | ||
| 03 | Jewelry | Fashion & Accessoires | 2.33× | ||
| 04 | Footwear | Fashion & Accessoires | 2.09× | ||
| 05 | Discount stores | Shopping | 2.01× | ||
| 06 | Luxury goods | Fashion & Accessoires | 1.97× | ||
| 07 | Shoes | Fashion & Accessoires | 1.88× | ||
| 08 | Cosmetics | Beauty & Wellness | 1.79× | ||
| 09 | Coop | Food & Beverages | 1.77× | ||
| 10 | Swiss International Air Lines | Travel & Leisure | 1.70× | ||
| 11 | German language | Politics & Society | 1.67× | ||
| 12 | Central Europe | Travel & Leisure | 1.67× | ||
| 13 | Design | Home & Garden | 1.66× | ||
| 14 | Business | Business & Career | 1.66× | ||
| 15 | Shopping | Shopping | 1.63× | ||
| 16 | Internet & Social Media | 1.62× | |||
| 17 | Internet & Social Media | 1.60× | |||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Swisscom | Technology & Electronics | 1.58× | ||
| 20 | YouTube | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.61× | |
| Early Adopter Mentality | POWER | 1.35× | |
| Price Sensitivity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.95× | |
| Healthy Lifestyle | BALANCE | 1.06× |
Bracelet has an estimated audience of 952,074 people in Switzerland, concentrated in Vaud and Canton of Zürich.
63.9% of Bracelet fans are female, 36.1% are male, with an average age of 43.3 years.
Bracelet fans show strongest brand affinity for Coop (1.77×), Ring (jewellery) (4.63×), and Instagram (1.62×) over the country average.
Bracelet fans in Switzerland are most concentrated in Vaud (reach ~200K), Canton of Zürich (reach ~200K), and Canton of Geneva (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Bracelet itself, the audience over-indexes on Ring (jewellery) (4.63×), Instagram (1.62×), YouTube (1.56×), and Jewelry (2.33×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Bracelet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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