A data profile of the people who buy, follow and care about Ring (jewellery) in Switzerland — modelled from more than twelve digital signal sources. Ring (jewellery) has an estimated audience of 833,166 people in Switzerland.
The average Ring (jewellery) fan in Switzerland is 43.9 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Bracelet, Google, WhatsApp, with strongest over-indexing on Bracelet (4.63× the country average).
Demographically, the Ring (jewellery) audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Ring (jewellery) fan in Switzerland is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Bracelet.
The key figures that characterise the Ring (jewellery) profile in Switzerland.
74.8% are female, 25.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 43.9 |
| Estimated audience size | 833,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Ring (jewellery) audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 10.5% |
| China | 7.5% |
Where the Ring (jewellery) audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aargau | ~80K | 1.52× | |
| 02 | Canton of Zürich | ~200K | 1.51× | |
| 03 | Canton of Bern | ~100K | 1.51× | |
| 04 | Canton of St. Gallen | ~60K | 1.39× | |
| 05 | Solothurn | ~30K | 1.38× | |
| 06 | Luzern | ~50K | 1.34× | |
| 07 | Basel-Landschaft | ~30K | 1.33× | |
| 08 | Thurgau | ~30K | 1.20× | |
| 09 | Schwyz | ~10K | 1.16× | |
| 10 | Graubünden | ~20K | 1.12× | |
| 11 | Basel-City | ~40K | 1.08× | |
| 12 | Canton of Zug | ~10K | 1.05× | |
| 13 | Schaffhausen | ~7K | 1.01× | |
| 14 | Appenzell Ausserrhoden | ~3K | 0.94× | |
| 15 | Canton of Nidwalden | ~3K | 0.94× | |
| 16 | Appenzell Innerrhoden | <1K | 0.94× | |
| 17 | Canton of Glarus | ~3K | 0.93× | |
| 18 | Canton of Obwalden | ~3K | 0.92× | |
| 19 | Uri | ~3K | 0.92× | |
| 20 | Valais | ~30K | 0.88× | |
| 21 | Jura | ~5K | 0.88× | |
| 22 | Canton of Geneva | ~50K | 0.83× | |
| 23 | Fribourg | ~20K | 0.80× | |
| 24 | Neuchatel | ~10K | 0.80× | |
| 25 | Ticino | ~30K | 0.78× | |
| 26 | Vaud | ~60K | 0.77× |
The strongest cross-interests of the Ring (jewellery) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bracelet | Fashion & Accessoires | 4.63× | ||
| 02 | Mango | Shopping | 4.25× | ||
| 03 | Bershka | Shopping | 4.05× | ||
| 04 | Deal of the day | Shopping | 3.85× | ||
| 05 | Wedding planner | Kids & Family | 3.83× | ||
| 06 | Art jewelry | Fashion & Accessoires | 3.64× | ||
| 07 | Boho-chic | Fashion & Accessoires | 3.21× | ||
| 08 | Engagement ring | Fashion & Accessoires | 3.16× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 3.14× | ||
| 10 | Cartier | Fashion & Accessoires | 2.99× | ||
| 11 | Knitting | Home & Garden | 2.36× | ||
| 12 | Drop shipping | Shopping | 2.16× | ||
| 13 | Hairstyle | Beauty & Wellness | 2.02× | ||
| 14 | Happiness | Health | 1.74× | ||
| 15 | Psychology | Business & Career | 1.73× | ||
| 16 | Spas | Beauty & Wellness | 1.70× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | Shoes | Fashion & Accessoires | 1.65× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.53× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.73× | |
| Sustainability | BALANCE | 1.58× | |
| Mindfulness | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Extroversion | THRILL | 1.01× | |
| Tradition | CONSERVATISM | 1.01× |
Ring (jewellery) has an estimated audience of 833,166 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
74.8% of Ring (jewellery) fans are female, 25.2% are male, with an average age of 43.9 years.
Ring (jewellery) fans show strongest brand affinity for Bracelet (4.63×), Google (1.51×), and WhatsApp (1.68×) over the country average.
Ring (jewellery) fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Aargau (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Ring (jewellery) itself, the audience over-indexes on Google (1.51×), WhatsApp (1.68×), Mango (4.25×), and Deal of the day (3.85×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Ring (jewellery). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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