A data profile of the people who buy, follow and care about WhatsApp in Switzerland — modelled from more than twelve digital signal sources. WhatsApp has an estimated audience of 3,654,049 people in Switzerland.
The average WhatsApp fan in Switzerland is 38.7 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Skyscanner, Airbnb, Google Maps, with strongest over-indexing on Skyscanner (3.37× the country average).
Demographically, the WhatsApp audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical WhatsApp fan in Switzerland is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Skyscanner.
The key figures that characterise the WhatsApp profile in Switzerland.
49.4% are female, 50.6% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 38.7 |
| Estimated audience size | 3,654,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide WhatsApp audience comes from Switzerland.
| Country | Share |
|---|---|
| China | 7.5% |
| United States | 4.3% |
| Brazil | 4.1% |
Where the WhatsApp audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~300K | 2.01× | |
| 02 | Canton of Zürich | ~900K | 1.40× | |
| 03 | Canton of Geneva | ~300K | 1.38× | |
| 04 | Vaud | ~500K | 1.35× | |
| 05 | Canton of Bern | ~500K | 1.34× | |
| 06 | Fribourg | ~200K | 1.29× | |
| 07 | Luzern | ~200K | 1.26× | |
| 08 | Neuchatel | ~90K | 1.24× | |
| 09 | Valais | ~200K | 1.21× | |
| 10 | Aargau | ~300K | 1.19× | |
| 11 | Canton of St. Gallen | ~200K | 1.10× | |
| 12 | Basel-City | ~200K | 1.06× | |
| 13 | Basel-Landschaft | ~90K | 1.05× | |
| 14 | Solothurn | ~100K | 1.03× | |
| 15 | Canton of Zug | ~40K | 0.99× | |
| 16 | Thurgau | ~90K | 0.97× | |
| 17 | Graubünden | ~80K | 0.95× | |
| 18 | Schwyz | ~50K | 0.87× | |
| 19 | Jura | ~20K | 0.72× | |
| 20 | Schaffhausen | ~20K | 0.66× | |
| 21 | Canton of Obwalden | ~9K | 0.66× | |
| 22 | Canton of Nidwalden | ~9K | 0.61× | |
| 23 | Appenzell Ausserrhoden | ~9K | 0.57× | |
| 24 | Canton of Glarus | ~7K | 0.56× | |
| 25 | Uri | ~6K | 0.48× | |
| 26 | Appenzell Innerrhoden | ~2K | 0.45× |
The strongest cross-interests of the WhatsApp audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury Store | Shopping | 7.27× | ||
| 02 | Music of Albania | Music & Radio | 5.89× | ||
| 03 | Xherdan Shaqiri | Sports | 5.47× | ||
| 04 | Agoda.com | Travel & Leisure | 4.73× | ||
| 05 | Pristina | Travel & Leisure | 4.35× | ||
| 06 | Tirana | Travel & Leisure | 4.22× | ||
| 07 | Luxury Travel | Travel & Leisure | 3.72× | ||
| 08 | Luxury | Fashion & Accessoires | 3.67× | ||
| 09 | Skyscanner | Travel & Leisure | 3.37× | ||
| 10 | Instant messaging | Internet & Social Media | 3.02× | ||
| 11 | Snapchat | Internet & Social Media | 2.91× | ||
| 12 | Kosovo | Travel & Leisure | 2.72× | ||
| 13 | Albania | Travel & Leisure | 2.70× | ||
| 14 | Trivago | Travel & Leisure | 2.40× | ||
| 15 | Airbnb | Travel & Leisure | 2.17× | ||
| 16 | X | Internet & Social Media | 2.03× | ||
| 17 | TikTok | Internet & Social Media | 1.69× | ||
| 18 | Internet & Social Media | 1.67× | |||
| 19 | Google Maps | Internet & Social Media | 1.52× | ||
| 20 | Movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Travelling | THRILL | 1.37× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.70× | |
| Urban Lifestyle | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.87× |
WhatsApp has an estimated audience of 3,654,049 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
49.4% of WhatsApp fans are female, 50.6% are male, with an average age of 38.7 years.
WhatsApp fans show strongest brand affinity for Skyscanner (3.37×), Airbnb (2.17×), and Google Maps (1.52×) over the country average.
WhatsApp fans in Switzerland are most concentrated in Canton of Zürich (reach ~900K), Canton of Bern (reach ~500K), and Vaud (reach ~500K). These three regions account for the largest share of the active audience.
Beyond WhatsApp itself, the audience over-indexes on Airbnb (2.17×), Google Maps (1.52×), X (2.03×), and Pinterest (1.67×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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