A data profile of the people who buy, follow and care about Cartier in Switzerland — modelled from more than twelve digital signal sources. Cartier has an estimated audience of 838,325 people in Switzerland.
The average Cartier fan in Switzerland is 41.4 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Geneva, Vaud.
Top brand affinities include Hermès, Shoes, Jewelry, with strongest over-indexing on Hermès (3.12× the country average).
Demographically, the Cartier audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Cartier fan in Switzerland is more female, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Hermès.
The key figures that characterise the Cartier profile in Switzerland.
56.3% are female, 43.7% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.4 |
| Estimated audience size | 838,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Cartier audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 12.0% |
| China | 7.6% |
Where the Cartier audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~200K | 2.73× | |
| 02 | Canton of Zürich | ~300K | 1.97× | |
| 03 | Vaud | ~100K | 1.67× | |
| 04 | Neuchatel | ~30K | 1.66× | |
| 05 | Ticino | ~50K | 1.40× | |
| 06 | Canton of Zug | ~10K | 1.32× | |
| 07 | Basel-City | ~40K | 1.28× | |
| 08 | Fribourg | ~40K | 1.26× | |
| 09 | Luzern | ~40K | 1.17× | |
| 10 | Canton of Bern | ~90K | 1.12× | |
| 11 | Basel-Landschaft | ~20K | 0.95× | |
| 12 | Aargau | ~50K | 0.94× | |
| 13 | Valais | ~30K | 0.92× | |
| 14 | Schwyz | ~10K | 0.92× | |
| 15 | Graubünden | ~20K | 0.88× | |
| 16 | Appenzell Innerrhoden | <1K | 0.85× | |
| 17 | Canton of St. Gallen | ~30K | 0.84× | |
| 18 | Schaffhausen | ~6K | 0.82× | |
| 19 | Jura | ~5K | 0.78× | |
| 20 | Thurgau | ~20K | 0.75× | |
| 21 | Solothurn | ~20K | 0.74× | |
| 22 | Uri | ~2K | 0.73× | |
| 23 | Canton of Nidwalden | ~2K | 0.72× | |
| 24 | Canton of Glarus | ~2K | 0.71× | |
| 25 | Canton of Obwalden | ~2K | 0.70× | |
| 26 | Appenzell Ausserrhoden | ~3K | 0.69× |
The strongest cross-interests of the Cartier audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Van Cleef & Arpels | Fashion & Accessoires | 4.98× | ||
| 02 | Piaget | Fashion & Accessoires | 4.47× | ||
| 03 | Chopard | Fashion & Accessoires | 4.19× | ||
| 04 | Tiffany & Co. | Fashion & Accessoires | 3.80× | ||
| 05 | Bulgari | Fashion & Accessoires | 3.55× | ||
| 06 | Engagement ring | Fashion & Accessoires | 3.50× | ||
| 07 | Wedding ring | Fashion & Accessoires | 3.23× | ||
| 08 | Omega | Fashion & Accessoires | 3.17× | ||
| 09 | Luxury Watches | Fashion & Accessoires | 3.14× | ||
| 10 | Hermès | Fashion & Accessoires | 3.12× | ||
| 11 | Prada | Fashion & Accessoires | 2.76× | ||
| 12 | Swarovski | Fashion & Accessoires | 2.48× | ||
| 13 | Louis Vuitton | Fashion & Accessoires | 2.17× | ||
| 14 | Zara | Shopping | 2.09× | ||
| 15 | Skin care | Beauty & Wellness | 1.96× | ||
| 16 | Fragrances | Beauty & Wellness | 1.75× | ||
| 17 | Jewelry | Fashion & Accessoires | 1.67× | ||
| 18 | Shoes | Fashion & Accessoires | 1.60× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.56× | ||
| 20 | H&M | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.04× | |
| Indulgence | JOY | 1.72× | |
| Design Affinity | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Social Media Usage | JOY | 1.08× |
Cartier's target market in Switzerland covers an estimated 838,325 people, concentrated in Canton of Zürich and Canton of Geneva.
56.3% of the Cartier audience are female, 43.7% are male, with an average age of 41.4 years.
Cartier fans show strongest brand affinity for Hermès (3.12×), Shoes (1.6×), and Jewelry (1.67×) over the country average.
Cartier fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Geneva (reach ~200K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cartier itself, the audience over-indexes on Shoes (1.6×), Jewelry (1.67×), Engagement ring (3.5×), and Luxury goods (1.56×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Cartier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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