Rascasse Audience Intelligence

German language Audience in Switzerland

A data profile of the people who buy, follow and care about German language in Switzerland — modelled from more than twelve digital signal sources. German language has an estimated audience of 3,323,156 people in Switzerland.

#2among Language in Switzerland
#36among Topic in Switzerland
#3in Politics & Society

The average German language fan in Switzerland is 44.1 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the German language profile in Switzerland.

Audience size
3.3M
in Switzerland
Gender
53.1%♀
46.9% male
Age
44.1
average years
Country rank
#70
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of German language fans

53.1% are female, 46.9% are male, average age 44.1.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for German language audience in Switzerland
MetricValue
Female53.1%
Male46.9%
Average age44.1
Estimated audience size3,323,156
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the German language audience in Switzerland
Age bracketShare%
16-197%
20-2917%
30-3922%
40-4925%
50+28%
Fig. 04

Worldwide distribution

5.9%

of the worldwide German language audience comes from Switzerland.

Worldwide audience distribution share by country for German language
CountryShare
Germany19.7%
United States9.1%
Switzerland5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the German language audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

German language fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~800K1.49×
02Canton of St. Gallen~200K1.49×
03Aargau~300K1.45×
04Canton of Bern~500K1.38×
05Basel-Landschaft~100K1.33×
06Luzern~200K1.32×
07Thurgau~100K1.31×
08Solothurn~100K1.23×
09Graubünden~90K1.19×
10Schwyz~60K1.19×
11Basel-City~200K1.16×
12Canton of Zug~50K1.11×
13Canton of Nidwalden~10K1.08×
14Vaud~300K1.07×
15Appenzell Ausserrhoden~20K1.05×
16Uri~10K1.05×
17Canton of Glarus~10K1.03×
18Canton of Obwalden~10K1.01×
19Schaffhausen~30K0.99×
20Appenzell Innerrhoden~4K0.93×
21Jura~20K0.88×
22Fribourg~100K0.84×
23Neuchatel~50K0.80×
24Valais~100K0.73×
25Ticino~90K0.66×
26Canton of Geneva~100K0.59×
Appendix

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More Language audiences in Switzerland

See German language audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for German language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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