A data profile of the people who buy, follow and care about Natural product in Australia — modelled from more than twelve digital signal sources. Natural product has an estimated audience of 4,043,668 people in Australia.
Natural product has an estimated audience of 4,043,668 people in Australia. 73.7% are female, 26.3% are male, average age 44.6. Top brand affinities: Natural skin care, Anti-aging cream, Organic food, Do it yourself (DIY), Organic farming.
Top brand affinities include Natural skin care, Anti-aging cream, Organic food, with strongest over-indexing on Natural skin care (3.97× the country average).
Demographically, the Natural product audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Mindfulness.
The typical Natural product fan in Australia is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Natural skin care.
The key figures that characterise the Natural product profile in Australia.
73.7% are female, 26.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 44.6 |
| Estimated audience size | 4,043,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Natural product audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.5% |
| Italy | 4.8% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Natural product audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 3.97× | ||
| 02 | Lip balm | Beauty & Wellness | 3.04× | ||
| 03 | Anti-aging cream | Beauty & Wellness | 3.01× | ||
| 04 | Organic farming | Food & Beverages | 2.35× | ||
| 05 | Sephora | Shopping | 2.13× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 2.13× | ||
| 07 | Blanket | Home & Garden | 2.04× | ||
| 08 | Hair care | Beauty & Wellness | 1.98× | ||
| 09 | Organic food | Food & Beverages | 1.96× | ||
| 10 | Personal care | Health | 1.96× | ||
| 11 | Skin care | Beauty & Wellness | 1.89× | ||
| 12 | Local food | Food & Beverages | 1.86× | ||
| 13 | Art exhibition | Arts & Culture | 1.82× | ||
| 14 | Animal rights | Politics & Society | 1.82× | ||
| 15 | Fragrances | Beauty & Wellness | 1.81× | ||
| 16 | Discount stores | Shopping | 1.62× | ||
| 17 | Fine art | Business & Career | 1.56× | ||
| 18 | Peter Alexander | Music & Radio | 1.54× | ||
| 19 | Real property | Home & Garden | 1.53× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.67× | |
| Mindfulness | BALANCE | 1.54× | |
| Indulgence | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Spirituality | BALANCE | 0.98× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Natural product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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