A data profile of the people who buy, follow and care about Animal rights in Australia — modelled from more than twelve digital signal sources. Animal rights has an estimated audience of 2,697,381 people in Australia.
The average Animal rights fan in Australia is 43.6 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Animal welfare, Spotlight (software), Nonprofit organization, with strongest over-indexing on Animal welfare (2.68× the country average).
Demographically, the Animal rights audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Animal rights fan in Australia is more female, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Animal welfare.
The key figures that characterise the Animal rights profile in Australia.
69.7% are female, 30.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 43.6 |
| Estimated audience size | 2,697,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Animal rights audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 6.4% |
| Italy | 5.8% |
Where the Animal rights audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.20× | |
| 02 | Tasmania | ~60K | 1.00× | |
| 03 | Australian Capital Territory | ~60K | 0.98× | |
| 04 | Victoria | ~800K | 0.96× | |
| 05 | South Australia | ~200K | 0.91× | |
| 06 | Western Australia | ~300K | 0.87× | |
| 07 | Queensland | ~500K | 0.83× | |
| 08 | New South Wales | ~700K | 0.73× |
The strongest cross-interests of the Animal rights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal welfare | Politics & Society | 2.68× | ||
| 02 | Bohemian style | Fashion & Accessoires | 2.13× | ||
| 03 | Dog harness | Pets & Animals | 2.08× | ||
| 04 | Boho-chic | Fashion & Accessoires | 1.99× | ||
| 05 | Pet store | Pets & Animals | 1.99× | ||
| 06 | Dog walking | Pets & Animals | 1.92× | ||
| 07 | Dog food | Pets & Animals | 1.88× | ||
| 08 | Pet food | Pets & Animals | 1.84× | ||
| 09 | Nonprofit organization | Politics & Society | 1.82× | ||
| 10 | Volunteering | Politics & Society | 1.82× | ||
| 11 | Natural product | Food & Beverages | 1.82× | ||
| 12 | Local food | Food & Beverages | 1.80× | ||
| 13 | Healthy diet | Health | 1.69× | ||
| 14 | Weight loss (Fitness And wellness) | Health | 1.59× | ||
| 15 | Dog breed | Pets & Animals | 1.59× | ||
| 16 | Spotlight (software) | Technology & Electronics | 1.55× | ||
| 17 | Country Road | Fashion & Accessoires | 1.55× | ||
| 18 | Skin care | Beauty & Wellness | 1.54× | ||
| 19 | Personal development | Business & Career | 1.51× | ||
| 20 | Sustainability | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.68× | |
| Pet Ownership | JOY | 1.54× | |
| Mindfulness | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Career Orientation | POWER | 0.94× |
Animal rights has an estimated audience of 2,697,381 people in Australia, concentrated in Victoria and New South Wales.
69.7% of Animal rights fans are female, 30.3% are male, with an average age of 43.6 years.
Animal rights fans show strongest brand affinity for Animal welfare (2.68×), Spotlight (software) (1.55×), and Nonprofit organization (1.82×) over the country average.
Animal rights fans in Australia are most concentrated in Victoria (reach ~800K), New South Wales (reach ~700K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Animal rights itself, the audience over-indexes on Spotlight (software) (1.55×), Nonprofit organization (1.82×), Personal development (1.51×), and Volunteering (1.82×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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