A data profile of the people who buy, follow and care about Personal development in Australia — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 6,588,148 people in Australia.
Personal development has an estimated audience of 6,588,148 people in Australia. 63.4% are female, 36.6% are male, average age 43.5. Top brand affinities: Wikipedia, Innovation, Mindfulness, Career development, Alternative medicine.
Top brand affinities include Wikipedia, Innovation, Mindfulness, with strongest over-indexing on Wikipedia (1.69× the country average).
Demographically, the Personal development audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Personal development fan in Australia is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Personal development profile in Australia.
63.4% are female, 36.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 43.5 |
| Estimated audience size | 6,588,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Personal development audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 1.88× | ||
| 02 | Career development | Business & Career | 1.79× | ||
| 03 | Mindfulness | Health | 1.73× | ||
| 04 | Aerobics | Sports | 1.73× | ||
| 05 | Wikipedia | Internet & Social Media | 1.69× | ||
| 06 | Innovation | Business & Career | 1.67× | ||
| 07 | Employment agency | Business & Career | 1.67× | ||
| 08 | Hypermarket | Shopping | 1.66× | ||
| 09 | Reuse | Home & Garden | 1.65× | ||
| 10 | Diet food | Food & Beverages | 1.61× | ||
| 11 | MyFitnessPal | Sports | 1.61× | ||
| 12 | Aromatherapy | Home & Garden | 1.61× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.60× | ||
| 14 | Alternative medicine | Business & Career | 1.58× | ||
| 15 | Low-carbohydrate diet | Food & Beverages | 1.57× | ||
| 16 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 17 | Nail salon | Beauty & Wellness | 1.55× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.54× | ||
| 19 | Animal rights | Politics & Society | 1.51× | ||
| 20 | Herbalism | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.56× | |
| Career Orientation | POWER | 1.29× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.95× | |
| Pet Ownership | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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