Rascasse Audience Intelligence

Personal development Audience in Poland

A data profile of the people who buy, follow and care about Personal development in Poland — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 3,688,096 people in Poland.

#198among Topic in Poland
#39in Business & Career

Personal development has an estimated audience of 3,688,096 people in Poland. 67.5% are female, 32.5% are male, average age 41.7. Top brand affinities: Love & Sex, Happiness, Skin care, Self-love, Natural skin care.

Top brand affinities include Love & Sex, Happiness, Skin care, with strongest over-indexing on Love & Sex (3.18× the country average).

Demographically, the Personal development audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Spirituality.

The typical Personal development fan in Poland is more female, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Love & Sex.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Personal development profile in Poland.

Audience size
3.7M
in Poland
Gender
67.5%
32.5% male
Age
41.7
average years
Country rank
#304
Topic in Poland
Fig. 01

Search interest · 12-month trend

+345%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal development fans

67.5% are female, 32.5% are male, average age 41.7.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Personal development audience in Poland
MetricValue
Female67.5%
Male32.5%
Average age41.7
Estimated audience size3,688,096
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Personal development audience in Poland
Age bracketShare%
16-1912%
20-2918%
30-3924%
40-4923%
50+23%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Personal development audience comes from Poland.

Worldwide audience distribution share by country for Personal development
CountryShare
United States21.8%
Brazil6.1%
United Kingdom4.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal development audience
#·InterestCategoryAffinity×
01Love & SexKids & Family3.18×
02Self-loveHealth2.22×
03Vintage clothingFashion & Accessoires1.92×
04Anti-aging creamBeauty & Wellness1.86×
05Natural skin careBeauty & Wellness1.82×
06Breaking newsMovies & TV1.79×
07Viral videoInternet & Social Media1.77×
08HappinessHealth1.76×
09Social movementPolitics & Society1.72×
10Charity and causesBusiness & Career1.67×
11MeditationHealth1.65×
12Digital photographyBusiness & Career1.64×
13UniversityBusiness & Career1.64×
14Fiction booksLiterature1.63×
15Contemporary artArts & Culture1.63×
16Musical theatreMovies & TV1.62×
17ActivismPolitics & Society1.56×
18Skin careBeauty & Wellness1.54×
19Financial servicesBusiness & Career1.50×
20Science fiction moviesMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Personal development audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.50×
SpiritualityBALANCE1.42×
MindfulnessBALANCE1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Personal development audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.00×
Social Media UsageJOY1.01×
Need for SecurityCONSERVATISM1.03×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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