A data profile of the people who buy, follow and care about Personal development in South Africa — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 2,279,167 people in South Africa.
Personal development has an estimated audience of 2,279,167 people in South Africa. 59.6% are female, 40.4% are male, average age 37.4. Top brand affinities: Mindfulness, Massive open online course, Social shopping, Charlotte Tilbury, Sustainable clothing.
Top brand affinities include Mindfulness, Massive open online course, Social shopping, with strongest over-indexing on Mindfulness (1.51× the country average).
Demographically, the Personal development audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Mindfulness, Indulgence.
The typical Personal development fan in South Africa is more female, around 37.4 years old, with strong Mindfulness tendencies and a notable affinity for Mindfulness.
The key figures that characterise the Personal development profile in South Africa.
59.6% are female, 40.4% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 37.4 |
| Estimated audience size | 2,279,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Personal development audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massive open online course | Business & Career | 1.65× | ||
| 02 | Social shopping | Shopping | 1.62× | ||
| 03 | Sustainable clothing | Fashion & Accessoires | 1.61× | ||
| 04 | Charlotte Tilbury | Beauty & Wellness | 1.57× | ||
| 05 | Yves Rocher (company) | Beauty & Wellness | 1.57× | ||
| 06 | Kenzo | Fashion & Accessoires | 1.55× | ||
| 07 | Ottawa Senators | Sports | 1.55× | ||
| 08 | Schnapps | Food & Beverages | 1.55× | ||
| 09 | Chiara Ferragni | Fashion & Accessoires | 1.54× | ||
| 10 | Gwyneth Paltrow | Movies & TV | 1.53× | ||
| 11 | Braun (company) | Home & Garden | 1.52× | ||
| 12 | Petite size | Fashion & Accessoires | 1.52× | ||
| 13 | Mindfulness | Health | 1.51× | ||
| 14 | Medicinal plants | Health | 1.51× | ||
| 15 | verifiziert | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.51× | |
| Indulgence | JOY | 1.33× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.85× | |
| Urban Lifestyle | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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