A data profile of the people who buy, follow and care about Personal development in Switzerland — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 1,742,763 people in Switzerland.
Personal development has an estimated audience of 1,742,763 people in Switzerland. 61.9% are female, 38.1% are male, average age 43.3. Top brand affinities: Coop, Psychology, Google, Swiss International Air Lines, Hornbach.
Top brand affinities include Coop, Psychology, Google, with strongest over-indexing on Coop (1.73× the country average).
Demographically, the Personal development audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Personal development fan in Switzerland is more female, around 43.3 years old, with strong Mindfulness tendencies and a notable affinity for Coop.
The key figures that characterise the Personal development profile in Switzerland.
61.9% are female, 38.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.3 |
| Estimated audience size | 1,742,763 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Personal development audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Psychology | Business & Career | 2.32× | ||
| 02 | Hornbach | Shopping | 2.15× | ||
| 03 | Happiness | Health | 2.14× | ||
| 04 | Tattoos | Fashion & Accessoires | 1.89× | ||
| 05 | Wikipedia | Internet & Social Media | 1.86× | ||
| 06 | Weddings | Kids & Family | 1.82× | ||
| 07 | Desserts | Food & Beverages | 1.80× | ||
| 08 | Festival | Music & Radio | 1.80× | ||
| 09 | Swiss International Air Lines | Travel & Leisure | 1.79× | ||
| 10 | Toys | Games | 1.79× | ||
| 11 | Bars | Travel & Leisure | 1.77× | ||
| 12 | Conforama | Home & Garden | 1.75× | ||
| 13 | Coop | Food & Beverages | 1.73× | ||
| 14 | Mobile phones | Technology & Electronics | 1.67× | ||
| 15 | Spas | Beauty & Wellness | 1.67× | ||
| 16 | Education | Business & Career | 1.65× | ||
| 17 | Concerts | Music & Radio | 1.61× | ||
| 18 | Dogs | Pets & Animals | 1.58× | ||
| 19 | Nature | Home & Garden | 1.57× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.97× | |
| Community Orientation | OPEN | 1.64× | |
| Extroversion | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Individualism | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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