A data profile of the people who buy, follow and care about Personal development in Colombia — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 5,769,156 people in Colombia.
Personal development has an estimated audience of 5,769,156 people in Colombia. 58.3% are female, 41.7% are male, average age 36.1.
Demographically, the Personal development audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Design Affinity.
The key figures that characterise the Personal development profile in Colombia.
58.3% are female, 41.7% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 36.1 |
| Estimated audience size | 5,769,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Personal development audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.30× | |
| Design Affinity | PREMIUM | 1.23× | |
| Sustainability | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.90× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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