A data profile of the people who buy, follow and care about Animal rights in Portugal — modelled from more than twelve digital signal sources. Animal rights has an estimated audience of 1,351,689 people in Portugal.
The average Animal rights fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Animal welfare, Pets, Dog health, with strongest over-indexing on Animal welfare (2.62× the country average).
Demographically, the Animal rights audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Animal rights fan in Portugal is more female, around 46.1 years old, with strong Pet Ownership tendencies and a notable affinity for Animal welfare.
The key figures that characterise the Animal rights profile in Portugal.
60.3% are female, 39.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 46.1 |
| Estimated audience size | 1,351,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Animal rights audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 6.4% |
| Italy | 5.8% |
Where the Animal rights audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Évora District | ~30K | 1.14× | |
| 02 | Castelo Branco District | ~30K | 1.11× | |
| 03 | Azores | ~40K | 1.07× | |
| 04 | Viseu District | ~50K | 1.04× | |
| 05 | Madeira | ~40K | 1.03× | |
| 06 | Coimbra District | ~70K | 1.00× | |
| 07 | Leiria District | ~70K | 0.98× | |
| 08 | Aveiro District | ~100K | 0.96× | |
| 09 | Braga District | ~100K | 0.95× | |
| 10 | Faro District | ~80K | 0.95× | |
| 11 | Setúbal District | ~100K | 0.94× | |
| 12 | Porto District | ~300K | 0.90× | |
| 13 | Santarém District | ~60K | 0.90× | |
| 14 | Lisbon District | ~400K | 0.88× |
The strongest cross-interests of the Animal rights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Poodle | Pets & Animals | 2.86× | ||
| 02 | Cat play and toys | Pets & Animals | 2.82× | ||
| 03 | Border Collie | Pets & Animals | 2.82× | ||
| 04 | Dog health | Pets & Animals | 2.65× | ||
| 05 | Animal welfare | Politics & Society | 2.62× | ||
| 06 | Dog harness | Pets & Animals | 2.61× | ||
| 07 | Dog collar | Pets & Animals | 2.58× | ||
| 08 | Yorkshire Terrier | Pets & Animals | 2.56× | ||
| 09 | Persian cat | Pets & Animals | 2.54× | ||
| 10 | Kitten | Pets & Animals | 2.43× | ||
| 11 | Pet store | Pets & Animals | 2.17× | ||
| 12 | Dog breed | Pets & Animals | 1.98× | ||
| 13 | Insect | Pets & Animals | 1.93× | ||
| 14 | Dog food | Pets & Animals | 1.91× | ||
| 15 | Pet food | Pets & Animals | 1.82× | ||
| 16 | Veterinary medicine | Business & Career | 1.80× | ||
| 17 | Vegetarian cuisine | Food & Beverages | 1.66× | ||
| 18 | Organic farming | Food & Beverages | 1.63× | ||
| 19 | Self-awareness | Health | 1.56× | ||
| 20 | Pets | Pets & Animals | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.61× | |
| Mindfulness | BALANCE | 1.31× | |
| Sustainability | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.86× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Patriotism | CONSERVATISM | 0.93× |
Animal rights has an estimated audience of 1,351,689 people in Portugal, concentrated in Lisbon District and Porto District.
60.3% of Animal rights fans are female, 39.7% are male, with an average age of 46.1 years.
Animal rights fans show strongest brand affinity for Animal welfare (2.62×), Pets (1.54×), and Dog health (2.65×) over the country average.
Animal rights fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Animal rights itself, the audience over-indexes on Pets (1.54×), Dog health (2.65×), Pet store (2.17×), and Pet food (1.82×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Animal rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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