A data profile of the people who buy, follow and care about Veterinary medicine in Portugal — modelled from more than twelve digital signal sources. Veterinary medicine has an estimated audience of 1,501,902 people in Portugal.
The average Veterinary medicine fan in Portugal is 42.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Net-Empregos, Animal welfare, Pet store, with strongest over-indexing on Net-Empregos (1.79× the country average).
Demographically, the Veterinary medicine audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Veterinary medicine fan in Portugal is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for Net-Empregos.
The key figures that characterise the Veterinary medicine profile in Portugal.
66.8% are female, 33.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 42.2 |
| Estimated audience size | 1,501,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Veterinary medicine audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 8.7% |
| Japan | 7.7% |
Where the Veterinary medicine audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guarda District | ~20K | 1.24× | |
| 02 | Bragança District | ~20K | 1.12× | |
| 03 | Portalegre District | ~20K | 1.11× | |
| 04 | Beja District | ~30K | 1.07× | |
| 05 | Vila Real District | ~30K | 1.05× | |
| 06 | Évora District | ~30K | 1.04× | |
| 07 | Castelo Branco District | ~30K | 1.03× | |
| 08 | Azores | ~40K | 1.00× | |
| 09 | Viana do Castelo District | ~40K | 1.00× | |
| 10 | Viseu District | ~50K | 0.99× | |
| 11 | Madeira | ~40K | 0.98× | |
| 12 | Coimbra District | ~70K | 0.96× | |
| 13 | Leiria District | ~80K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~90K | 0.93× | |
| 17 | Setúbal District | ~200K | 0.92× | |
| 18 | Porto District | ~300K | 0.89× | |
| 19 | Santarém District | ~60K | 0.89× | |
| 20 | Lisbon District | ~400K | 0.81× |
The strongest cross-interests of the Veterinary medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | veterinaria | Pets & Animals | 2.80× | ||
| 02 | Yorkshire Terrier | Pets & Animals | 2.18× | ||
| 03 | Border Collie | Pets & Animals | 2.04× | ||
| 04 | Shih Tzu | Pets & Animals | 2.02× | ||
| 05 | Litter box | Pets & Animals | 1.91× | ||
| 06 | Manicure | Beauty & Wellness | 1.86× | ||
| 07 | Labrador Retriever | Pets & Animals | 1.80× | ||
| 08 | Net-Empregos | Travel & Leisure | 1.79× | ||
| 09 | Old age | Politics & Society | 1.78× | ||
| 10 | Beagle | Pets & Animals | 1.77× | ||
| 11 | Pet store | Pets & Animals | 1.75× | ||
| 12 | Dachshund | Pets & Animals | 1.74× | ||
| 13 | Chihuahua (dog) | Pets & Animals | 1.73× | ||
| 14 | Insect | Pets & Animals | 1.66× | ||
| 15 | Dog health | Pets & Animals | 1.66× | ||
| 16 | Golden Retriever | Pets & Animals | 1.64× | ||
| 17 | Animal welfare | Politics & Society | 1.63× | ||
| 18 | Kitten | Pets & Animals | 1.57× | ||
| 19 | Dog breed | Pets & Animals | 1.55× | ||
| 20 | Grandparent | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.35× | |
| Creativity | OPEN | 1.12× | |
| Mindfulness | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Risk Appetite | THRILL | 0.68× | |
| Quality Awareness | PREMIUM | 0.73× |
Veterinary medicine has an estimated audience of 1,501,902 people in Portugal, concentrated in Lisbon District and Porto District.
66.8% of Veterinary medicine fans are female, 33.2% are male, with an average age of 42.2 years.
Veterinary medicine fans show strongest brand affinity for Net-Empregos (1.79×), Animal welfare (1.63×), and Pet store (1.75×) over the country average.
Veterinary medicine fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Veterinary medicine itself, the audience over-indexes on Animal welfare (1.63×), Pet store (1.75×), Manicure (1.86×), and Insect (1.66×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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