A data profile of the people who buy, follow and care about Dog breed in Portugal — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 1,476,698 people in Portugal.
The average Dog breed fan in Portugal is 43.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Golden Retriever, Labrador Retriever, Beagle, with strongest over-indexing on Golden Retriever (3.94× the country average).
Demographically, the Dog breed audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dog breed fan in Portugal is more female, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for Golden Retriever.
The key figures that characterise the Dog breed profile in Portugal.
63.1% are female, 36.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 43.3 |
| Estimated audience size | 1,476,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Dog breed audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
Where the Dog breed audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~800K | 1.80× | |
| 02 | Faro District | ~100K | 1.55× | |
| 03 | Porto District | ~400K | 1.35× | |
| 04 | Santarém District | ~100K | 1.35× | |
| 05 | Setúbal District | ~200K | 1.19× | |
| 06 | Aveiro District | ~100K | 1.08× | |
| 07 | Madeira | ~50K | 1.08× | |
| 08 | Leiria District | ~80K | 1.03× | |
| 09 | Beja District | ~20K | 0.98× | |
| 10 | Bragança District | ~20K | 0.98× | |
| 11 | Portalegre District | ~20K | 0.98× | |
| 12 | Guarda District | ~20K | 0.97× | |
| 13 | Coimbra District | ~70K | 0.96× | |
| 14 | Azores | ~40K | 0.96× | |
| 15 | Vila Real District | ~30K | 0.96× | |
| 16 | Évora District | ~20K | 0.96× | |
| 17 | Castelo Branco District | ~30K | 0.95× | |
| 18 | Braga District | ~100K | 0.94× | |
| 19 | Viseu District | ~50K | 0.94× | |
| 20 | Viana do Castelo District | ~30K | 0.94× |
The strongest cross-interests of the Dog breed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Labrador | Pets & Animals | 4.25× | ||
| 02 | Border Collie | Pets & Animals | 4.19× | ||
| 03 | Rottweiler | Pets & Animals | 4.07× | ||
| 04 | Beagle | Pets & Animals | 4.06× | ||
| 05 | Dachshund | Pets & Animals | 3.95× | ||
| 06 | Golden Retriever | Pets & Animals | 3.94× | ||
| 07 | Yorkshire Terrier | Pets & Animals | 3.85× | ||
| 08 | Bulldog | Pets & Animals | 3.78× | ||
| 09 | Dog grooming | Pets & Animals | 3.78× | ||
| 10 | Poodle | Pets & Animals | 3.75× | ||
| 11 | Labrador Retriever | Pets & Animals | 3.65× | ||
| 12 | Shih Tzu | Pets & Animals | 3.62× | ||
| 13 | Cane Corso | Food & Beverages | 3.47× | ||
| 14 | British Shorthair | Pets & Animals | 3.20× | ||
| 15 | Local news | News | 2.30× | ||
| 16 | Pet store | Pets & Animals | 2.26× | ||
| 17 | Animal rights | Politics & Society | 1.98× | ||
| 18 | Pet food | Pets & Animals | 1.83× | ||
| 19 | Dogs | Pets & Animals | 1.64× | ||
| 20 | Veterinary medicine | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.56× | |
| Community Orientation | OPEN | 1.48× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Spirituality | BALANCE | 0.89× | |
| Creativity | OPEN | 0.93× |
Dog breed has an estimated audience of 1,476,698 people in Portugal, concentrated in Lisbon District and Porto District.
63.1% of Dog breed fans are female, 36.9% are male, with an average age of 43.3 years.
Dog breed fans show strongest brand affinity for Golden Retriever (3.94×), Labrador Retriever (3.65×), and Beagle (4.06×) over the country average.
Dog breed fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dog breed itself, the audience over-indexes on Labrador Retriever (3.65×), Beagle (4.06×), Dachshund (3.95×), and Yorkshire Terrier (3.85×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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