Rascasse Audience Intelligence

Veterinary medicine Audience in Spain

A data profile of the people who buy, follow and care about Veterinary medicine in Spain — modelled from more than twelve digital signal sources. Veterinary medicine has an estimated audience of 5,957,913 people in Spain.

The average Veterinary medicine fan in Spain is 44.0 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Cat play and toys, Medicine, Pet store, with strongest over-indexing on Cat play and toys (3.56× the country average).

Demographically, the Veterinary medicine audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Veterinary medicine fan in Spain is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Cat play and toys.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veterinary medicine profile in Spain.

Audience size
6M
in Spain
Gender
64.7%
35.3% male
Age
44.0
average years
Country rank
#483
Topic in Spain
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veterinary medicine fans

64.7% are female, 35.3% are male, average age 44.0.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Veterinary medicine audience in Spain
MetricValue
Female64.7%
Male35.3%
Average age44.0
Estimated audience size5,957,913
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Veterinary medicine audience in Spain
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4926%
50+30%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Veterinary medicine audience comes from Spain.

Worldwide audience distribution share by country for Veterinary medicine
CountryShare
United States22.9%
Brazil8.7%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veterinary medicine audience in Spain is strongest.

Fig. 05

Top regions by affinity

Veterinary medicine fans by region: top regions in Spain
#RegionReachAffinity×
01La Rioja~50K1.34×
02Cantabria~80K1.11×
03Extremadura~100K1.06×
04Region of Murcia~200K1.04×
05Principality of Asturias~100K1.02×
06Aragon~200K1.00×
07Castilla-La Mancha~200K0.97×
08Balearic Islands~200K0.97×
09Canary Islands~300K0.95×
10Castile and León~200K0.95×
11Galicia~300K0.94×
12Basque Autonomous Country~200K0.94×
13Comunidad Valenciana~600K0.91×
14Andalusia~1M0.90×
15Community of Madrid~800K0.84×
16Catalonia~900K0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veterinary medicine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veterinary medicine audience
#·InterestCategoryAffinity×
01CachorroPets & Animals5.89×
02Cat play and toysPets & Animals3.56×
03Pet storePets & Animals2.62×
04Yorkshire TerrierPets & Animals2.60×
05KiwokoShopping2.58×
06Litter boxPets & Animals2.46×
07Persian catPets & Animals2.41×
08PoodlePets & Animals2.34×
09Dog healthPets & Animals2.31×
10Cat foodPets & Animals2.14×
11Chihuahua (dog)Pets & Animals2.12×
12KittenPets & Animals2.07×
13Animal welfarePolitics & Society1.93×
14Pet foodPets & Animals1.91×
15Dog breedPets & Animals1.85×
16Animal rightsPolitics & Society1.83×
17ClinicHealth1.67×
18MedicineBusiness & Career1.66×
19Diez MinutosNews1.57×
20SemanaNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veterinary medicine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Veterinary medicine audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.25×
Convenience OrientationPREMIUM1.11×
SpiritualityBALANCE1.10×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Veterinary medicine audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Early Adopter MentalityPOWER0.77×
Career OrientationPOWER0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Veterinary medicine have in Spain?

Veterinary medicine has an estimated audience of 5,957,913 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Veterinary medicine fans?

64.7% of Veterinary medicine fans are female, 35.3% are male, with an average age of 44.0 years.

03

Which brands do Veterinary medicine fans like most?

Veterinary medicine fans show strongest brand affinity for Cat play and toys (3.56×), Medicine (1.66×), and Pet store (2.62×) over the country average.

04

Where do Veterinary medicine fans live in Spain?

Veterinary medicine fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~900K), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Veterinary medicine fans also like?

Beyond Veterinary medicine itself, the audience over-indexes on Medicine (1.66×), Pet store (2.62×), Animal welfare (1.93×), and Litter box (2.46×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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