A data profile of the people who buy, follow and care about Pet food in Australia — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 3,943,412 people in Australia.
The average Pet food fan in Australia is 43.5 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Pet store, Dog food, Dog health, with strongest over-indexing on Pet store (4.17× the country average).
Demographically, the Pet food audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Pet food fan in Australia is more female, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Pet food profile in Australia.
67.0% are female, 33.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 43.5 |
| Estimated audience size | 3,943,412 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Pet food audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~400K | 1.26× | |
| 02 | Victoria | ~1.5M | 1.08× | |
| 03 | Queensland | ~1M | 1.07× | |
| 04 | Western Australia | ~500K | 0.99× | |
| 05 | Northern Territory | ~40K | 0.97× | |
| 06 | Tasmania | ~80K | 0.96× | |
| 07 | Australian Capital Territory | ~80K | 0.95× | |
| 08 | New South Wales | ~1.5M | 0.90× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet store | Pets & Animals | 4.17× | ||
| 02 | Dog health | Pets & Animals | 4.14× | ||
| 03 | Cat food | Pets & Animals | 3.99× | ||
| 04 | Yorkshire Terrier | Pets & Animals | 3.95× | ||
| 05 | Chihuahua (dog) | Pets & Animals | 3.95× | ||
| 06 | Pomeranian (dog) | Pets & Animals | 3.82× | ||
| 07 | Dog food | Pets & Animals | 3.79× | ||
| 08 | Dog harness | Pets & Animals | 3.65× | ||
| 09 | Dog collar | Pets & Animals | 3.63× | ||
| 10 | Poodle | Pets & Animals | 3.59× | ||
| 11 | Dog breeding | Pets & Animals | 3.59× | ||
| 12 | Shih Tzu | Pets & Animals | 3.46× | ||
| 13 | Dog walking | Pets & Animals | 3.43× | ||
| 14 | Labrador Retriever | Pets & Animals | 3.16× | ||
| 15 | Pug | Pets & Animals | 3.13× | ||
| 16 | Dog lovers | Pets & Animals | 3.02× | ||
| 17 | Golden Retriever | Pets & Animals | 2.97× | ||
| 18 | French Bulldog | Pets & Animals | 2.89× | ||
| 19 | Dog breed | Pets & Animals | 2.30× | ||
| 20 | Animal welfare | Politics & Society | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.98× | |
| Design Affinity | PREMIUM | 1.51× | |
| Mindfulness | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.87× |
Pet food has an estimated audience of 3,943,412 people in Australia, concentrated in Victoria and New South Wales.
67.0% of Pet food fans are female, 33.0% are male, with an average age of 43.5 years.
Pet food fans show strongest brand affinity for Pet store (4.17×), Dog food (3.79×), and Dog health (4.14×) over the country average.
Pet food fans in Australia are most concentrated in Victoria (reach ~1.5M), New South Wales (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Dog food (3.79×), Dog health (4.14×), Dog walking (3.43×), and Cat food (3.99×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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