A data profile of the people who buy, follow and care about Pet food in Switzerland — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 1,062,518 people in Switzerland.
The average Pet food fan in Switzerland is 40.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Yorkshire Terrier, Pet store, Dog lovers, with strongest over-indexing on Yorkshire Terrier (6.86× the country average).
Demographically, the Pet food audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pet food fan in Switzerland is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Yorkshire Terrier.
The key figures that characterise the Pet food profile in Switzerland.
63.4% are female, 36.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 40.6 |
| Estimated audience size | 1,062,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Pet food audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jura | ~9K | 1.17× | |
| 02 | Schaffhausen | ~10K | 1.13× | |
| 03 | Canton of Zug | ~10K | 1.06× | |
| 04 | Schwyz | ~20K | 1.05× | |
| 05 | Neuchatel | ~20K | 1.03× | |
| 06 | Graubünden | ~30K | 1.01× | |
| 07 | Solothurn | ~30K | 1.00× | |
| 08 | Basel-Landschaft | ~20K | 1.00× | |
| 09 | Aargau | ~70K | 0.99× | |
| 10 | Thurgau | ~30K | 0.99× | |
| 11 | Basel-City | ~40K | 0.98× | |
| 12 | Fribourg | ~40K | 0.98× | |
| 13 | Valais | ~40K | 0.97× | |
| 14 | Luzern | ~40K | 0.96× | |
| 15 | Canton of St. Gallen | ~50K | 0.95× | |
| 16 | Ticino | ~40K | 0.95× | |
| 17 | Canton of Geneva | ~70K | 0.94× | |
| 18 | Canton of Bern | ~100K | 0.92× | |
| 19 | Vaud | ~90K | 0.90× | |
| 20 | Canton of Zürich | ~100K | 0.80× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yorkshire Terrier | Pets & Animals | 6.86× | ||
| 02 | Pet sitting | Pets & Animals | 5.83× | ||
| 03 | Pet store | Pets & Animals | 5.77× | ||
| 04 | Dog breeding | Pets & Animals | 5.28× | ||
| 05 | Dog lovers | Pets & Animals | 5.21× | ||
| 06 | Dog harness | Pets & Animals | 4.85× | ||
| 07 | Persian cat | Pets & Animals | 4.77× | ||
| 08 | Pomeranian (dog) | Pets & Animals | 4.63× | ||
| 09 | Poodle | Pets & Animals | 4.62× | ||
| 10 | Border Collie | Pets & Animals | 4.53× | ||
| 11 | Obedience school | Pets & Animals | 4.50× | ||
| 12 | Cat food | Pets & Animals | 4.33× | ||
| 13 | Dog health | Pets & Animals | 4.31× | ||
| 14 | Dog collar | Pets & Animals | 4.21× | ||
| 15 | Pug | Pets & Animals | 4.18× | ||
| 16 | Dog breed | Pets & Animals | 3.55× | ||
| 17 | Kitten | Pets & Animals | 3.41× | ||
| 18 | Dog food | Pets & Animals | 3.38× | ||
| 19 | Animal welfare | Politics & Society | 3.06× | ||
| 20 | Entertainment | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Healthy Lifestyle | BALANCE | 1.10× | |
| Social Media Usage | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Travelling | THRILL | 1.05× |
Pet food has an estimated audience of 1,062,518 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
63.4% of Pet food fans are female, 36.6% are male, with an average age of 40.6 years.
Pet food fans show strongest brand affinity for Yorkshire Terrier (6.86×), Pet store (5.77×), and Dog lovers (5.21×) over the country average.
Pet food fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Canton of Bern (reach ~100K), and Vaud (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Pet store (5.77×), Dog lovers (5.21×), Dog harness (4.85×), and Pet sitting (5.83×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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