Rascasse Audience Intelligence

Kitten Audience in Switzerland

A data profile of the people who buy, follow and care about Kitten in Switzerland — modelled from more than twelve digital signal sources. Kitten has an estimated audience of 902,838 people in Switzerland.

#427among Topic in Switzerland
#12in Pets & Animals

Kitten has an estimated audience of 902,838 people in Switzerland. 63.6% are female, 36.4% are male, average age 39.9. Top brand affinities: Pet store, Pet food, Aldi, Golden Retriever, Wildlife photography.

Top brand affinities include Pet store, Pet food, Aldi, with strongest over-indexing on Pet store (4.38× the country average).

Demographically, the Kitten audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, Sustainability.

The typical Kitten fan in Switzerland is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Kitten profile in Switzerland.

Audience size
903K
in Switzerland
Gender
63.6%
36.4% male
Age
39.9
average years
Country rank
#631
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitten fans

63.6% are female, 36.4% are male, average age 39.9.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Kitten audience in Switzerland
MetricValue
Female63.6%
Male36.4%
Average age39.9
Estimated audience size902,838
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Kitten audience in Switzerland
Age bracketShare%
16-1918%
20-2921%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Kitten audience comes from Switzerland.

Worldwide audience distribution share by country for Kitten
CountryShare
United States23.0%
Japan12.1%
China7.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitten audience
#·InterestCategoryAffinity×
01Pet storePets & Animals4.38×
02Dog groomingPets & Animals4.07×
03Pet foodPets & Animals3.41×
04DachshundPets & Animals3.40×
05British ShorthairPets & Animals3.24×
06Golden RetrieverPets & Animals3.16×
07Wildlife photographyTechnology & Electronics2.96×
08Siberian HuskyPets & Animals2.88×
09BeaglePets & Animals2.79×
10Yorkshire TerrierPets & Animals2.72×
11BulldogPets & Animals2.72×
12Shih TzuPets & Animals2.71×
13PoodlePets & Animals2.70×
14French BulldogPets & Animals2.68×
15Labrador RetrieverPets & Animals2.52×
16Travel photographyTechnology & Electronics2.12×
17Local foodFood & Beverages2.00×
18Contemporary artArts & Culture1.81×
19AldiShopping1.73×
20Do it yourself (DIY)Home & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Kitten audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.77×
SustainabilityBALANCE1.37×
TravellingTHRILL1.33×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Kitten audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.49×
Price SensitivityPREMIUM0.63×
Career OrientationPOWER0.72×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Kitten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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