A data profile of the people who buy, follow and care about Kitten in Austria — modelled from more than twelve digital signal sources. Kitten has an estimated audience of 810,638 people in Austria.
The average Kitten fan in Austria is 38.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Fressnapf, Pet store, Pet food, with strongest over-indexing on Fressnapf (4.03× the country average).
Demographically, the Kitten audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Kitten fan in Austria is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.
The key figures that characterise the Kitten profile in Austria.
65.8% are female, 34.2% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 38.1 |
| Estimated audience size | 810,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Kitten audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 12.1% |
| China | 7.0% |
Where the Kitten audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.17× | |
| 02 | Upper Austria | ~100K | 1.01× | |
| 03 | Carinthia (state) | ~40K | 1.01× | |
| 04 | Lower Austria | ~100K | 1.00× | |
| 05 | Tyrol | ~60K | 1.00× | |
| 06 | Vorarlberg | ~30K | 1.00× | |
| 07 | Burgenland | ~20K | 1.00× | |
| 08 | Styria | ~100K | 0.97× | |
| 09 | Salzburg | ~50K | 0.92× |
The strongest cross-interests of the Kitten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fressnapf | Shopping | 4.03× | ||
| 02 | Pet store | Pets & Animals | 3.80× | ||
| 03 | Dachshund | Pets & Animals | 3.20× | ||
| 04 | Golden Retriever | Pets & Animals | 3.03× | ||
| 05 | Maine Coon | Pets & Animals | 2.92× | ||
| 06 | Black cat | Pets & Animals | 2.88× | ||
| 07 | British Shorthair | Pets & Animals | 2.85× | ||
| 08 | Siberian Husky | Pets & Animals | 2.61× | ||
| 09 | Wildlife photography | Technology & Electronics | 2.57× | ||
| 10 | Pet food | Pets & Animals | 2.56× | ||
| 11 | French Bulldog | Pets & Animals | 2.48× | ||
| 12 | Veterinary medicine | Business & Career | 2.32× | ||
| 13 | Local food | Food & Beverages | 2.17× | ||
| 14 | Art exhibition | Arts & Culture | 2.13× | ||
| 15 | Contemporary art | Arts & Culture | 2.03× | ||
| 16 | Dogs | Pets & Animals | 1.82× | ||
| 17 | Renovation | Home & Garden | 1.64× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.62× | ||
| 19 | Concerts | Music & Radio | 1.58× | ||
| 20 | Quality of life | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.98× | |
| Travelling | THRILL | 1.46× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Quality Awareness | PREMIUM | 0.81× |
Kitten has an estimated audience of 810,638 people in Austria, concentrated in Vienna and Lower Austria.
65.8% of Kitten fans are female, 34.2% are male, with an average age of 38.1 years.
Kitten fans show strongest brand affinity for Fressnapf (4.03×), Pet store (3.8×), and Pet food (2.56×) over the country average.
Kitten fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Kitten itself, the audience over-indexes on Pet store (3.8×), Pet food (2.56×), Do it yourself (DIY) (1.62×), and Dogs (1.82×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Kitten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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