A data profile of the people who buy, follow and care about Kitten in Sweden — modelled from more than twelve digital signal sources. Kitten has an estimated audience of 1,283,571 people in Sweden.
Kitten has an estimated audience of 1,283,571 people in Sweden. 70.1% are female, 29.9% are male, average age 46.2. Top brand affinities: Sveriges Television, Hemnet, Pet store, Pet food, Veterinary medicine.
Top brand affinities include Sveriges Television, Hemnet, Pet store, with strongest over-indexing on Sveriges Television (1.68× the country average).
Demographically, the Kitten audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
The typical Kitten fan in Sweden is more female, around 46.2 years old, with strong Pet Ownership tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Kitten profile in Sweden.
70.1% are female, 29.9% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 46.2 |
| Estimated audience size | 1,283,571 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 13% | |
| 40-49 | 21% | |
| 50+ | 42% |
of the worldwide Kitten audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 12.1% |
| China | 7.0% |
The strongest cross-interests of the Kitten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet store | Pets & Animals | 3.64× | ||
| 02 | Jotex | Shopping | 3.49× | ||
| 03 | Veterinary medicine | Business & Career | 3.47× | ||
| 04 | Animal rights | Politics & Society | 2.86× | ||
| 05 | British Shorthair | Pets & Animals | 2.80× | ||
| 06 | Pet food | Pets & Animals | 2.71× | ||
| 07 | Weaving | Fashion & Accessoires | 2.43× | ||
| 08 | Siberian Husky | Pets & Animals | 2.30× | ||
| 09 | Dachshund | Pets & Animals | 2.26× | ||
| 10 | Crime fiction | Literature | 2.17× | ||
| 11 | Crochet | Home & Garden | 2.06× | ||
| 12 | Local food | Food & Beverages | 1.99× | ||
| 13 | Cat food | Pets & Animals | 1.98× | ||
| 14 | KappAhl | Fashion & Accessoires | 1.90× | ||
| 15 | Hobby | Home & Garden | 1.87× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.80× | ||
| 17 | Sveriges Television | Technology & Electronics | 1.68× | ||
| 18 | Flower | Home & Garden | 1.65× | ||
| 19 | Hemnet | Home & Garden | 1.60× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.71× | |
| Mindfulness | BALANCE | 1.42× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.82× | |
| Career Orientation | POWER | 0.85× | |
| Family Orientation | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Kitten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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