A data profile of the people who buy, follow and care about Contemporary art in Switzerland — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 1,322,361 people in Switzerland.
The average Contemporary art fan in Switzerland is 40.0 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Modern art, Art exhibition, Illustration, with strongest over-indexing on Modern art (2.89× the country average).
Demographically, the Contemporary art audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Contemporary art fan in Switzerland is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Modern art.
The key figures that characterise the Contemporary art profile in Switzerland.
60.1% are female, 39.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 40.0 |
| Estimated audience size | 1,322,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Contemporary art audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
Where the Contemporary art audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~6K | 1.35× | |
| 02 | Canton of Glarus | ~6K | 1.27× | |
| 03 | Appenzell Ausserrhoden | ~7K | 1.21× | |
| 04 | Canton of Obwalden | ~6K | 1.14× | |
| 05 | Schaffhausen | ~10K | 1.08× | |
| 06 | Jura | ~10K | 1.07× | |
| 07 | Canton of Zürich | ~200K | 1.05× | |
| 08 | Basel-City | ~50K | 1.04× | |
| 09 | Schwyz | ~20K | 1.03× | |
| 10 | Canton of Zug | ~20K | 1.01× | |
| 11 | Neuchatel | ~30K | 0.99× | |
| 12 | Solothurn | ~30K | 0.95× | |
| 13 | Graubünden | ~30K | 0.95× | |
| 14 | Basel-Landschaft | ~30K | 0.93× | |
| 15 | Canton of Geneva | ~80K | 0.92× | |
| 16 | Thurgau | ~30K | 0.92× | |
| 17 | Fribourg | ~40K | 0.91× | |
| 18 | Valais | ~50K | 0.90× | |
| 19 | Luzern | ~50K | 0.89× | |
| 20 | Canton of St. Gallen | ~60K | 0.87× | |
| 21 | Ticino | ~50K | 0.87× | |
| 22 | Aargau | ~70K | 0.84× | |
| 23 | Canton of Bern | ~100K | 0.82× | |
| 24 | Vaud | ~100K | 0.82× |
The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital illustration | Arts & Culture | 3.24× | ||
| 02 | Oil painting | Arts & Culture | 3.03× | ||
| 03 | Abstract art | Arts & Culture | 2.96× | ||
| 04 | Art exhibition | Arts & Culture | 2.92× | ||
| 05 | Modern art | Arts & Culture | 2.89× | ||
| 06 | Digital art | Arts & Culture | 2.88× | ||
| 07 | Illustration | Arts & Culture | 2.70× | ||
| 08 | Watercolor painting | Arts & Culture | 2.69× | ||
| 09 | Art museum | Arts & Culture | 2.49× | ||
| 10 | Fine art | Business & Career | 2.43× | ||
| 11 | Home Design | Home & Garden | 1.90× | ||
| 12 | Home construction | Home & Garden | 1.89× | ||
| 13 | Drawing | Home & Garden | 1.87× | ||
| 14 | Self-love | Health | 1.85× | ||
| 15 | Graphic design | Business & Career | 1.81× | ||
| 16 | Museum | Arts & Culture | 1.70× | ||
| 17 | Renovation | Home & Garden | 1.65× | ||
| 18 | Painting | Arts & Culture | 1.59× | ||
| 19 | Creativity | Home & Garden | 1.56× | ||
| 20 | Gemini | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.45× | |
| Healthy Lifestyle | BALANCE | 1.19× | |
| Social Media Usage | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Sustainability | BALANCE | 0.88× | |
| Travelling | THRILL | 0.99× |
Contemporary art has an estimated audience of 1,322,361 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
60.1% of Contemporary art fans are female, 39.9% are male, with an average age of 40.0 years.
Contemporary art fans show strongest brand affinity for Modern art (2.89×), Art exhibition (2.92×), and Illustration (2.7×) over the country average.
Contemporary art fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Contemporary art itself, the audience over-indexes on Art exhibition (2.92×), Illustration (2.7×), Fine art (2.43×), and Art museum (2.49×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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