Rascasse Audience Intelligence

Art museum Audience in Switzerland

A data profile of the people who buy, follow and care about Art museum in Switzerland — modelled from more than twelve digital signal sources. Art museum has an estimated audience of 1,068,163 people in Switzerland.

#17among Touchpoint in Switzerland
#10in Arts & Culture

The average Art museum fan in Switzerland is 45.1 years old, more female, and lives primarily in Basel-City.

The audience is concentrated in Basel-City, Canton of Zürich, Canton of Bern.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Art museum profile in Switzerland.

Audience size
1.1M
in Switzerland
Gender
57.8%♀
42.2% male
Age
45.1
average years
Country rank
#474
Touchpoint in Switzerland
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art museum fans

57.8% are female, 42.2% are male, average age 45.1.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Art museum audience in Switzerland
MetricValue
Female57.8%
Male42.2%
Average age45.1
Estimated audience size1,068,163
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Art museum audience in Switzerland
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4925%
50+33%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Art museum audience comes from Switzerland.

Worldwide audience distribution share by country for Art museum
CountryShare
United States18.3%
China9.0%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art museum audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Art museum fans by region: top regions in Switzerland
#RegionReachAffinity×
01Basel-City~300K8.21×
02Basel-Landschaft~40K1.74×
03Canton of Zürich~200K1.17×
04Canton of Bern~100K1.13×
05Canton of Geneva~80K1.05×
06Uri~4K1.05×
07Canton of Nidwalden~4K1.03×
08Solothurn~30K1.00×
09Jura~7K0.97×
10Schaffhausen~8K0.96×
11Appenzell Innerrhoden~1K0.96×
12Appenzell Ausserrhoden~4K0.94×
13Canton of Obwalden~4K0.94×
14Canton of Glarus~4K0.94×
15Canton of St. Gallen~50K0.91×
16Luzern~40K0.90×
17Graubünden~20K0.90×
18Schwyz~10K0.87×
19Canton of Zug~10K0.87×
20Neuchatel~20K0.85×
21Thurgau~20K0.80×
22Fribourg~30K0.79×
23Aargau~50K0.77×
24Valais~30K0.77×
25Vaud~80K0.75×
26Ticino~30K0.72×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Switzerland

See Art museum audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Art museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →