A data profile of the people who buy, follow and care about Beauty salons in Switzerland — modelled from more than twelve digital signal sources. Beauty salons has an estimated audience of 1,843,188 people in Switzerland.
The average Beauty salons fan in Switzerland is 42.0 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include H&M, Skin care, Dresses, with strongest over-indexing on H&M (1.53× the country average).
Demographically, the Beauty salons audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Beauty salons fan in Switzerland is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for H&M.
The key figures that characterise the Beauty salons profile in Switzerland.
66.0% are female, 34.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 42.0 |
| Estimated audience size | 1,843,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Beauty salons audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
Where the Beauty salons audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~700K | 2.37× | |
| 02 | Aargau | ~100K | 1.26× | |
| 03 | Canton of Geneva | ~100K | 1.18× | |
| 04 | Graubünden | ~50K | 1.15× | |
| 05 | Luzern | ~80K | 1.08× | |
| 06 | Basel-City | ~80K | 1.06× | |
| 07 | Canton of St. Gallen | ~90K | 1.04× | |
| 08 | Canton of Zug | ~20K | 1.04× | |
| 09 | Appenzell Innerrhoden | ~2K | 1.02× | |
| 10 | Vaud | ~200K | 1.01× | |
| 11 | Valais | ~70K | 1.00× | |
| 12 | Canton of Nidwalden | ~7K | 1.00× | |
| 13 | Schwyz | ~30K | 0.99× | |
| 14 | Ticino | ~70K | 0.98× | |
| 15 | Solothurn | ~50K | 0.98× | |
| 16 | Uri | ~6K | 0.98× | |
| 17 | Canton of Obwalden | ~7K | 0.97× | |
| 18 | Canton of Glarus | ~7K | 0.97× | |
| 19 | Thurgau | ~50K | 0.96× | |
| 20 | Appenzell Ausserrhoden | ~8K | 0.96× | |
| 21 | Basel-Landschaft | ~40K | 0.95× | |
| 22 | Jura | ~10K | 0.95× | |
| 23 | Schaffhausen | ~10K | 0.94× | |
| 24 | Fribourg | ~60K | 0.91× | |
| 25 | Neuchatel | ~30K | 0.90× | |
| 26 | Canton of Bern | ~200K | 0.89× |
The strongest cross-interests of the Beauty salons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash | Beauty & Wellness | 2.00× | ||
| 02 | Nail art | Beauty & Wellness | 1.95× | ||
| 03 | Manicure | Beauty & Wellness | 1.93× | ||
| 04 | Pedicure | Beauty & Wellness | 1.80× | ||
| 05 | Permanent makeup | Beauty & Wellness | 1.80× | ||
| 06 | Blouse | Fashion & Accessoires | 1.78× | ||
| 07 | Nail salon | Beauty & Wellness | 1.78× | ||
| 08 | Bonprix | Shopping | 1.78× | ||
| 09 | Skin care | Beauty & Wellness | 1.77× | ||
| 10 | Nail polish | Beauty & Wellness | 1.76× | ||
| 11 | Artificial nails | Beauty & Wellness | 1.74× | ||
| 12 | Sephora | Shopping | 1.63× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.60× | ||
| 14 | Skirt | Fashion & Accessoires | 1.60× | ||
| 15 | Swarovski | Fashion & Accessoires | 1.60× | ||
| 16 | Hair care | Beauty & Wellness | 1.57× | ||
| 17 | H&M | Shopping | 1.53× | ||
| 18 | Dresses | Fashion & Accessoires | 1.53× | ||
| 19 | Zara | Shopping | 1.53× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.08× | |
| Sustainability | BALANCE | 0.96× | |
| Travelling | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Price Sensitivity | PREMIUM | 0.76× |
Beauty salons has an estimated audience of 1,843,188 people in Switzerland, concentrated in Canton of Zürich and Vaud.
66.0% of Beauty salons fans are female, 34.0% are male, with an average age of 42.0 years.
Beauty salons fans show strongest brand affinity for H&M (1.53×), Skin care (1.77×), and Dresses (1.53×) over the country average.
Beauty salons fans in Switzerland are most concentrated in Canton of Zürich (reach ~700K), Vaud (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Beauty salons itself, the audience over-indexes on Skin care (1.77×), Dresses (1.53×), Zara (1.53×), and Hair care (1.57×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.