A data profile of the people who buy, follow and care about Gemini in Switzerland — modelled from more than twelve digital signal sources. Gemini has an estimated audience of 1,682,800 people in Switzerland.
Gemini has an estimated audience of 1,682,800 people in Switzerland. 29.6% are female, 70.4% are male, average age 35.1. Top brand affinities: Gizmodo, The Verge, Google, Artificial intelligence, Doctor Strange.
Top brand affinities include Gizmodo, The Verge, Google, with strongest over-indexing on Gizmodo (16.83× the country average).
Demographically, the Gemini audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Gemini fan in Switzerland is more male, around 35.1 years old, with strong Career Orientation tendencies and a notable affinity for Gizmodo.
The key figures that characterise the Gemini profile in Switzerland.
29.6% are female, 70.4% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 35.1 |
| Estimated audience size | 1,682,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 28% | |
| 30-39 | 31% | |
| 40-49 | 11% | |
| 50+ | 10% |
of the worldwide Gemini audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 11.3% |
| India | 8.3% |
| Brazil | 7.8% |
The strongest cross-interests of the Gemini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gizmodo | Technology & Electronics | 16.83× | ||
| 02 | The Verge | Technology & Electronics | 13.57× | ||
| 03 | Android Wear | Technology & Electronics | 12.57× | ||
| 04 | Doctor Strange | Literature | 7.93× | ||
| 05 | Guardians of the Galaxy (film) | Movies & TV | 7.01× | ||
| 06 | Computer data storage | Technology & Electronics | 6.12× | ||
| 07 | The Legend of Zelda | Games | 4.10× | ||
| 08 | Matthew McConaughey | Movies & TV | 3.51× | ||
| 09 | Artificial intelligence | Technology & Electronics | 3.03× | ||
| 10 | Tesla Motors | Cars & Mobility | 1.99× | ||
| 11 | Innovation | Business & Career | 1.94× | ||
| 12 | Comics | Literature | 1.93× | ||
| 13 | Online newspaper | News | 1.79× | ||
| 14 | Online games | Games | 1.72× | ||
| 15 | Renewable energy | Business & Career | 1.71× | ||
| 16 | Transfermarkt | Sports | 1.66× | ||
| 17 | Internet & Social Media | 1.60× | |||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Hornbach | Shopping | 1.51× | ||
| 20 | Contemporary art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.04× | |
| Early Adopter Mentality | POWER | 1.70× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Gemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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