Rascasse Audience Intelligence

Gemini Target Market in Switzerland

A data profile of the people who buy, follow and care about Gemini in Switzerland — modelled from more than twelve digital signal sources. Gemini has an estimated audience of 1,682,800 people in Switzerland.

#3among Generative AI in Switzerland
#31among Brand in Switzerland
#15in Technology & Electronics

Gemini has an estimated audience of 1,682,800 people in Switzerland. 29.6% are female, 70.4% are male, average age 35.1. Top brand affinities: Gizmodo, The Verge, Google, Artificial intelligence, Doctor Strange.

Top brand affinities include Gizmodo, The Verge, Google, with strongest over-indexing on Gizmodo (16.83× the country average).

Demographically, the Gemini audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

The typical Gemini fan in Switzerland is more male, around 35.1 years old, with strong Career Orientation tendencies and a notable affinity for Gizmodo.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Gemini profile in Switzerland.

Audience size
1.7M
in Switzerland
Gender
29.6%
70.4% male
Age
35.1
average years
Country rank
#229
Brand in Switzerland
Fig. 01

Search interest · 12-month trend

+405%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gemini

29.6% are female, 70.4% are male, average age 35.1.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for Gemini audience in Switzerland
MetricValue
Female29.6%
Male70.4%
Average age35.1
Estimated audience size1,682,800
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Gemini audience in Switzerland
Age bracketShare%
16-1921%
20-2928%
30-3931%
40-4911%
50+10%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Gemini audience comes from Switzerland.

Worldwide audience distribution share by country for Gemini
CountryShare
United States11.3%
India8.3%
Brazil7.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gemini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gemini audience
#·InterestCategoryAffinity×
01GizmodoTechnology & Electronics16.83×
02The VergeTechnology & Electronics13.57×
03Android WearTechnology & Electronics12.57×
04Doctor StrangeLiterature7.93×
05Guardians of the Galaxy (film)Movies & TV7.01×
06Computer data storageTechnology & Electronics6.12×
07The Legend of ZeldaGames4.10×
08Matthew McConaugheyMovies & TV3.51×
09Artificial intelligenceTechnology & Electronics3.03×
10Tesla MotorsCars & Mobility1.99×
11InnovationBusiness & Career1.94×
12ComicsLiterature1.93×
13Online newspaperNews1.79×
14Online gamesGames1.72×
15Renewable energyBusiness & Career1.71×
16TransfermarktSports1.66×
17GoogleInternet & Social Media1.60×
18RedditInternet & Social Media1.55×
19HornbachShopping1.51×
20Contemporary artArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gemini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Gemini audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.04×
Early Adopter MentalityPOWER1.70×
Community OrientationOPEN1.53×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Gemini audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Price SensitivityPREMIUM0.74×
CreativityOPEN0.76×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Gemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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