Rascasse Audience Intelligence

The Legend of Zelda Audience in United States

The Legend of Zelda has an estimated audience of 9.3M people in United States.

#1among Action-Adventure in United States
#18among games in United States
#85in Games

The average The Legend of Zelda fan in United States is 27.9 years old, more male, and lives primarily in California.

By number of fans, The Legend of Zelda ranks #1 among the 442 objects in Action-Adventure in United States — 10.0× the group median.

Its fans are 4.3 years younger than the group average of 32.2.

Women make up 36.0% of the fan base, 3.9 percentage points more than the group average.

Compared with the other 441 objects in Action-Adventure, The Legend of Zelda fans stand out for their interest in Good Morning, Vietnam, Mario Kart and Super Mario Bros..

Most fans live in California, Texas, Florida.

Top affinities include Good Morning, Vietnam, The Legend of Zelda: Link's Awakening, The Legend of Zelda: Twilight Princess, with strongest over-indexing on Good Morning, Vietnam (35.63× the country average).

Demographically, the The Legend of Zelda audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

The typical The Legend of Zelda fan in United States is more male, around 27.9 years old, with strong Social Media Usage tendencies and a notable affinity for Good Morning, Vietnam.

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.3M
in United States
Gender
36.0%♀
64.0% male
Age
27.9
average years
Country rank
#3877
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Legend of Zelda fans

36.0% are female, 64.0% are male, average age 27.9.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for The Legend of Zelda audience in United States
MetricValue
Female36.0%
Male64.0%
Average age27.9
Estimated audience size9.3M
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the The Legend of Zelda audience in United States
Age bracketShare%
16-2454%
25-3424%
35-4412%
45-546%
55+3%
Fig. 04

Worldwide distribution

34.7%

of the worldwide The Legend of Zelda audience comes from United States.

Worldwide audience distribution share by country for The Legend of Zelda
CountryShare
United States34.7%
France9.1%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Legend of Zelda fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.71×
02Oklahoma~200K1.50×
03Idaho~70K1.46×
04Alaska~30K1.35×
05Arkansas~100K1.33×
06Washington~300K1.25×
07Indiana~200K1.25×
08Oregon~100K1.20×
09Kentucky~100K1.17×
10West Virginia~60K1.17×
11Missouri~200K1.13×
12New Mexico~60K1.08×
13Vermont~20K1.07×
14Alabama~100K1.06×
15Kansas~90K1.06×
16Maine~40K1.06×
17Montana~30K1.06×
18Arizona~200K1.05×
19New Hampshire~40K1.03×
20Ohio~300K1.02×
21Michigan~300K1.02×
22Texas~600K0.99×
23Iowa~90K0.98×
24Nebraska~50K0.98×
25Tennessee~200K0.97×
26Wisconsin~200K0.97×
27North Dakota~20K0.97×
28Wyoming~20K0.97×
29Nevada~90K0.96×
30Florida~600K0.95×
31Colorado~200K0.94×
32South Dakota~20K0.94×
33Louisiana~100K0.93×
34Mississippi~80K0.92×
35North Carolina~300K0.91×
36Pennsylvania~300K0.89×
37Virginia~200K0.89×
38Minnesota~100K0.88×
39Georgia~300K0.86×
40California~900K0.85×
41South Carolina~100K0.85×
42Illinois~300K0.82×
43Maryland~100K0.82×
44Connecticut~80K0.82×
45Rhode Island~20K0.81×
46Delaware~20K0.76×
47New York~400K0.75×
48Hawaii~30K0.75×
49New Jersey~200K0.73×
50Massachusetts~100K0.73×
Fig. 06

Affinity by region

Affinity by region — The Legend of Zelda, United States
0.73×1.00×1.71×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Legend of Zelda audience vs. the country average
#·InterestCategoryAffinity×
01Good Morning, VietnamMovies & TV35.63×
02The Legend of Zelda: Link's AwakeningGames35.61×
03The Legend of Zelda: Twilight PrincessGames35.40×
04The Legend of Zelda (video game)Games28.49×
05Mario KartGames15.15×
06Super Mario Bros.Games14.12×
07Final Fantasy XIVGames13.63×
08Animal CrossingGames13.17×
09Final FantasyGames13.08×
10Good Will HuntingMovies & TV13.05×
11Pokémon (video game series)Games11.63×
12Final Fantasy VIIGames10.84×
13Yu-Gi-Oh! Trading Card GameGames10.82×
14Tactical role-playing gameGames9.55×
15Hunter × HunterLiterature8.44×
16Tabletop role-playing gameGames7.33×
17CrunchyrollGames6.53×
18Collectible card gameGames6.48×
19OtakuLiterature5.35×
20PokémonGames4.46×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Legend of Zelda audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Legend of Zelda audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.26×
Early Adopter MentalityPOWER1.22×
Pet OwnershipJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Legend of Zelda audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.46×
Community OrientationOPEN0.53×
TravellingTHRILL0.55×
0×1.00× baseline2×
Appendix

Explore more audiences

More Action-Adventure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Legend of Zelda over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-legend-of-zelda-1757” · Methodology