A data profile of the people who buy, follow and care about Reddit in Switzerland — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 1,445,378 people in Switzerland.
The average Reddit fan in Switzerland is 33.4 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Zürich, Central Europe, Western Europe, with strongest over-indexing on Zürich (2.04× the country average).
Demographically, the Reddit audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Healthy Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Reddit fan in Switzerland is balanced, around 33.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Zürich.
The key figures that characterise the Reddit profile in Switzerland.
48.7% are female, 51.3% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 33.4 |
| Estimated audience size | 1,445,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Reddit audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
Where the Reddit audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~500K | 2.06× | |
| 02 | Aargau | ~100K | 1.45× | |
| 03 | Luzern | ~90K | 1.41× | |
| 04 | Schaffhausen | ~20K | 1.40× | |
| 05 | Canton of Bern | ~200K | 1.39× | |
| 06 | Basel-City | ~80K | 1.39× | |
| 07 | Basel-Landschaft | ~50K | 1.33× | |
| 08 | Solothurn | ~50K | 1.27× | |
| 09 | Canton of St. Gallen | ~90K | 1.24× | |
| 10 | Vaud | ~200K | 1.09× | |
| 11 | Canton of Geneva | ~100K | 1.06× | |
| 12 | Schwyz | ~20K | 1.04× | |
| 13 | Canton of Zug | ~20K | 1.03× | |
| 14 | Thurgau | ~40K | 1.02× | |
| 15 | Fribourg | ~50K | 0.94× | |
| 16 | Graubünden | ~30K | 0.92× | |
| 17 | Ticino | ~50K | 0.87× | |
| 18 | Valais | ~40K | 0.76× | |
| 19 | Uri | ~4K | 0.75× | |
| 20 | Canton of Obwalden | ~4K | 0.73× | |
| 21 | Neuchatel | ~20K | 0.71× | |
| 22 | Appenzell Ausserrhoden | ~5K | 0.71× | |
| 23 | Canton of Nidwalden | ~4K | 0.68× | |
| 24 | Appenzell Innerrhoden | ~1K | 0.64× | |
| 25 | Canton of Glarus | ~3K | 0.62× | |
| 26 | Jura | ~5K | 0.48× |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Data science | Business & Career | 6.76× | ||
| 02 | Bored Panda | Internet & Social Media | 6.41× | ||
| 03 | Java (programming language) | Technology & Electronics | 5.90× | ||
| 04 | Boredom | Health | 4.58× | ||
| 05 | CapCut | Technology & Electronics | 3.81× | ||
| 06 | Roblox | Games | 3.81× | ||
| 07 | Python (programming language) | Technology & Electronics | 3.30× | ||
| 08 | Database | Technology & Electronics | 2.95× | ||
| 09 | Day | Business & Career | 2.70× | ||
| 10 | Investment strategy | Business & Career | 2.65× | ||
| 11 | Child | Kids & Family | 2.28× | ||
| 12 | Zürich | Travel & Leisure | 2.04× | ||
| 13 | Central Europe | Travel & Leisure | 2.04× | ||
| 14 | Western Europe | Travel & Leisure | 2.04× | ||
| 15 | Books | Literature | 1.76× | ||
| 16 | Model (people) | Fashion & Accessoires | 1.75× | ||
| 17 | Tages-Anzeiger | News | 1.64× | ||
| 18 | Games | Games | 1.62× | ||
| 19 | Gemini | Technology & Electronics | 1.55× | ||
| 20 | Temu | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.83× | |
| Sustainability | BALANCE | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Sustainability | BALANCE | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Reddit has an estimated audience of 1,445,378 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
48.7% of Reddit fans are female, 51.3% are male, with an average age of 33.4 years.
Reddit fans show strongest brand affinity for Zürich (2.04×), Central Europe (2.04×), and Western Europe (2.04×) over the country average.
Reddit fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Reddit itself, the audience over-indexes on Central Europe (2.04×), Western Europe (2.04×), Child (2.28×), and Games (1.62×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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