A data profile of the people who buy, follow and care about OpenAI in Switzerland — modelled from more than twelve digital signal sources. OpenAI has an estimated audience of 1,103,451 people in Switzerland.
OpenAI has an estimated audience of 1,103,451 people in Switzerland. 22.6% are female, 77.4% are male, average age 37.3. Top brand affinities: Google, AutoScout24, The Verge, Artificial intelligence, Hornbach.
Top brand affinities include Google, AutoScout24, The Verge, with strongest over-indexing on Google (2.14× the country average).
Demographically, the OpenAI audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical OpenAI fan in Switzerland is more male, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for Google.
The key figures that characterise the OpenAI profile in Switzerland.
22.6% are female, 77.4% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 37.3 |
| Estimated audience size | 1,103,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 33% | |
| 30-39 | 39% | |
| 40-49 | 11% | |
| 50+ | 10% |
of the worldwide OpenAI audience comes from Switzerland.
| Country | Share |
|---|---|
| China | 34.4% |
| United States | 10.5% |
| Japan | 5.5% |
The strongest cross-interests of the OpenAI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gizmodo | Technology & Electronics | 12.94× | ||
| 02 | Android Wear | Technology & Electronics | 12.57× | ||
| 03 | The Verge | Technology & Electronics | 11.96× | ||
| 04 | Mobile phone accessories | Technology & Electronics | 4.84× | ||
| 05 | Artificial intelligence | Technology & Electronics | 4.48× | ||
| 06 | Solar panel | Home & Garden | 2.54× | ||
| 07 | Career development | Business & Career | 2.45× | ||
| 08 | Innovation | Business & Career | 2.20× | ||
| 09 | Hornbach | Shopping | 2.17× | ||
| 10 | Internet & Social Media | 2.14× | |||
| 11 | Tesla Motors | Cars & Mobility | 1.99× | ||
| 12 | Mobile game | Games | 1.98× | ||
| 13 | Travel website | Travel & Leisure | 1.84× | ||
| 14 | Online newspaper | News | 1.79× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.76× | ||
| 16 | Renewable energy | Business & Career | 1.71× | ||
| 17 | Charity and causes | Business & Career | 1.71× | ||
| 18 | Electronics | Technology & Electronics | 1.67× | ||
| 19 | Technology & Electronics | 1.60× | |||
| 20 | Wikipedia | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.10× | |
| Community Orientation | OPEN | 1.76× | |
| Early Adopter Mentality | POWER | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for OpenAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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