A data profile of the people who buy, follow and care about Email in Switzerland — modelled from more than twelve digital signal sources. Email has an estimated audience of 1,429,447 people in Switzerland.
The average Email fan in Switzerland is 43.9 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Google, Social network, Mobile phones, with strongest over-indexing on Google (2.32× the country average).
Demographically, the Email audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Email fan in Switzerland is more female, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Google.
The key figures that characterise the Email profile in Switzerland.
56.5% are female, 43.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.9 |
| Estimated audience size | 1,429,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Email audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~400K | 1.70× | |
| 02 | Ticino | ~90K | 1.49× | |
| 03 | Basel-City | ~80K | 1.48× | |
| 04 | Canton of St. Gallen | ~100K | 1.47× | |
| 05 | Canton of Bern | ~200K | 1.41× | |
| 06 | Aargau | ~100K | 1.36× | |
| 07 | Canton of Geneva | ~100K | 1.26× | |
| 08 | Luzern | ~70K | 1.24× | |
| 09 | Vaud | ~200K | 1.23× | |
| 10 | Thurgau | ~40K | 1.13× | |
| 11 | Solothurn | ~40K | 1.06× | |
| 12 | Graubünden | ~40K | 1.06× | |
| 13 | Basel-Landschaft | ~40K | 1.06× | |
| 14 | Valais | ~60K | 1.05× | |
| 15 | Fribourg | ~50K | 1.02× | |
| 16 | Neuchatel | ~30K | 0.86× | |
| 17 | Canton of Zug | ~20K | 0.85× | |
| 18 | Schaffhausen | ~10K | 0.84× | |
| 19 | Schwyz | ~20K | 0.81× | |
| 20 | Jura | ~8K | 0.78× | |
| 21 | Canton of Glarus | ~4K | 0.75× | |
| 22 | Canton of Nidwalden | ~4K | 0.73× | |
| 23 | Appenzell Innerrhoden | ~1K | 0.73× | |
| 24 | Appenzell Ausserrhoden | ~4K | 0.70× | |
| 25 | Canton of Obwalden | ~4K | 0.68× | |
| 26 | Uri | ~3K | 0.68× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Wide Web | Internet & Social Media | 2.36× | ||
| 02 | Internet & Social Media | 2.32× | |||
| 03 | Social network | Internet & Social Media | 2.18× | ||
| 04 | Mobile phones | Technology & Electronics | 2.17× | ||
| 05 | Android (operating system) | Technology & Electronics | 2.15× | ||
| 06 | Footwear | Fashion & Accessoires | 1.77× | ||
| 07 | Software | Technology & Electronics | 1.72× | ||
| 08 | Discount stores | Shopping | 1.66× | ||
| 09 | Child | Kids & Family | 1.62× | ||
| 10 | Online shopping | Shopping | 1.61× | ||
| 11 | Shoes | Fashion & Accessoires | 1.59× | ||
| 12 | Central Europe | Travel & Leisure | 1.53× | ||
| 13 | Western Europe | Travel & Leisure | 1.53× | ||
| 14 | Beauty | Beauty & Wellness | 1.52× | ||
| 15 | Computers | Technology & Electronics | 1.52× | ||
| 16 | Cosmetics | Beauty & Wellness | 1.52× | ||
| 17 | Shopping | Shopping | 1.51× | ||
| 18 | Business | Business & Career | 1.51× | ||
| 19 | German language | Politics & Society | 1.51× | ||
| 20 | French language | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.46× | |
| Urban Lifestyle | OPEN | 1.20× | |
| Travelling | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Social Media Usage | JOY | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Email has an estimated audience of 1,429,447 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
56.5% of Email fans are female, 43.5% are male, with an average age of 43.9 years.
Email fans show strongest brand affinity for Google (2.32×), Social network (2.18×), and Mobile phones (2.17×) over the country average.
Email fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on Social network (2.18×), Mobile phones (2.17×), Shopping (1.51×), and Online shopping (1.61×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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