A data profile of the people who buy, follow and care about Android (operating system) in Switzerland — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 1,726,705 people in Switzerland.
The average Android (operating system) fan in Switzerland is 42.0 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include AutoScout24, Lace wig, TikTok, with strongest over-indexing on AutoScout24 (2.47× the country average).
Demographically, the Android (operating system) audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Android (operating system) fan in Switzerland is balanced, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Android (operating system) profile in Switzerland.
50.6% are female, 49.4% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 42.0 |
| Estimated audience size | 1,726,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Android (operating system) audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
Where the Android (operating system) audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~200K | 1.35× | |
| 02 | Valais | ~90K | 1.35× | |
| 03 | Canton of Zürich | ~400K | 1.32× | |
| 04 | Vaud | ~200K | 1.30× | |
| 05 | Fribourg | ~80K | 1.28× | |
| 06 | Neuchatel | ~40K | 1.23× | |
| 07 | Aargau | ~100K | 1.21× | |
| 08 | Solothurn | ~50K | 1.20× | |
| 09 | Canton of St. Gallen | ~100K | 1.18× | |
| 10 | Basel-Landschaft | ~50K | 1.13× | |
| 11 | Thurgau | ~50K | 1.12× | |
| 12 | Canton of Geneva | ~100K | 1.06× | |
| 13 | Luzern | ~80K | 1.05× | |
| 14 | Basel-City | ~70K | 1.02× | |
| 15 | Jura | ~10K | 1.00× | |
| 16 | Ticino | ~70K | 0.99× | |
| 17 | Graubünden | ~40K | 0.95× | |
| 18 | Schwyz | ~20K | 0.95× | |
| 19 | Canton of Glarus | ~6K | 0.91× | |
| 20 | Appenzell Innerrhoden | ~2K | 0.91× | |
| 21 | Schaffhausen | ~10K | 0.90× | |
| 22 | Appenzell Ausserrhoden | ~7K | 0.89× | |
| 23 | Uri | ~5K | 0.88× | |
| 24 | Canton of Nidwalden | ~6K | 0.87× | |
| 25 | Canton of Obwalden | ~6K | 0.86× | |
| 26 | Canton of Zug | ~20K | 0.85× |
The strongest cross-interests of the Android (operating system) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 1. FC Union Berlin | Sports | 9.44× | ||
| 02 | Nick Jonas | Music & Radio | 8.78× | ||
| 03 | Business intelligence | Business & Career | 7.34× | ||
| 04 | Spartan race | Sports | 5.83× | ||
| 05 | Lace wig | Beauty & Wellness | 5.29× | ||
| 06 | Influencer marketing | Internet & Social Media | 4.59× | ||
| 07 | Latin dance | Sports | 4.00× | ||
| 08 | Margot Robbie | Movies & TV | 3.61× | ||
| 09 | Solar panel | Home & Garden | 3.09× | ||
| 10 | Employment website | Business & Career | 2.96× | ||
| 11 | Gaming computer | Technology & Electronics | 2.68× | ||
| 12 | Mobile game | Games | 2.54× | ||
| 13 | Snapchat | Internet & Social Media | 2.48× | ||
| 14 | AutoScout24 | Cars & Mobility | 2.47× | ||
| 15 | Self-confidence | Health | 2.46× | ||
| 16 | Dancehalls | Music & Radio | 2.40× | ||
| 17 | Dachshund | Pets & Animals | 2.36× | ||
| 18 | Hornbach | Shopping | 1.78× | ||
| 19 | TikTok | Internet & Social Media | 1.77× | ||
| 20 | Office 365 | Technology & Electronics | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.26× | |
| Travelling | THRILL | 1.20× | |
| Social Media Usage | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Tradition | CONSERVATISM | 0.64× | |
| Patriotism | CONSERVATISM | 0.70× |
Android (operating system) has an estimated audience of 1,726,705 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
50.6% of Android (operating system) fans are female, 49.4% are male, with an average age of 42.0 years.
Android (operating system) fans show strongest brand affinity for AutoScout24 (2.47×), Lace wig (5.29×), and TikTok (1.77×) over the country average.
Android (operating system) fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Android (operating system) itself, the audience over-indexes on Lace wig (5.29×), TikTok (1.77×), Mobile game (2.54×), and Hornbach (1.78×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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