A data profile of the people who buy, follow and care about Android (operating system) in Malaysia — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 5,796,387 people in Malaysia.
The average Android (operating system) fan in Malaysia is 38.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Virtual private network, Proxy server, Ria Money Transfer, with strongest over-indexing on Virtual private network (1.55× the country average).
Demographically, the Android (operating system) audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Android (operating system) fan in Malaysia is balanced, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Virtual private network.
The key figures that characterise the Android (operating system) profile in Malaysia.
47.4% are female, 52.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 38.9 |
| Estimated audience size | 5,796,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Android (operating system) audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
Where the Android (operating system) audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~800K | 1.45× | |
| 02 | Sarawak | ~700K | 1.45× | |
| 03 | Johor | ~1M | 1.42× | |
| 04 | Kuala Lumpur | ~1.5M | 1.38× | |
| 05 | Selangor | ~2M | 1.23× | |
| 06 | Perak | ~500K | 1.14× | |
| 07 | Penang | ~400K | 1.08× | |
| 08 | Pahang | ~300K | 1.07× | |
| 09 | Kedah | ~400K | 0.99× | |
| 10 | Negeri Sembilan | ~300K | 0.94× | |
| 11 | Malacca | ~200K | 0.89× | |
| 12 | Kelantan | ~200K | 0.83× | |
| 13 | Terengganu | ~200K | 0.80× | |
| 14 | Labuan | ~30K | 0.74× | |
| 15 | Perlis | ~60K | 0.70× | |
| 16 | Putrajaya | ~20K | 0.60× |
The strongest cross-interests of the Android (operating system) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | India News | News | 2.22× | ||
| 02 | West Indies cricket team | Sports | 2.11× | ||
| 03 | Proxy server | Internet & Social Media | 2.09× | ||
| 04 | Afghanistan national cricket team | Sports | 1.91× | ||
| 05 | Big Bash League | Sports | 1.90× | ||
| 06 | Jane Austen | Literature | 1.89× | ||
| 07 | Tyler, The Creator | Music & Radio | 1.83× | ||
| 08 | England cricket team | Sports | 1.82× | ||
| 09 | Ria Money Transfer | Business & Career | 1.66× | ||
| 10 | African popular music | Music & Radio | 1.65× | ||
| 11 | Scarface (1983 film) | Movies & TV | 1.65× | ||
| 12 | Kim Hyun-joong | Music & Radio | 1.63× | ||
| 13 | Natalie Portman | Movies & TV | 1.58× | ||
| 14 | Park Ji-min | Music & Radio | 1.58× | ||
| 15 | Virtual private network | Technology & Electronics | 1.55× | ||
| 16 | Varun Dhawan | Movies & TV | 1.54× | ||
| 17 | Brawl Stars | Games | 1.54× | ||
| 18 | High School DxD | Movies & TV | 1.52× | ||
| 19 | Meteor Garden | Movies & TV | 1.52× | ||
| 20 | Date A Live | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.89× | |
| Individualism | JOY | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Quality Awareness | PREMIUM | 0.65× | |
| Career Orientation | POWER | 0.66× |
Android (operating system) has an estimated audience of 5,796,387 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
47.4% of Android (operating system) fans are female, 52.6% are male, with an average age of 38.9 years.
Android (operating system) fans show strongest brand affinity for Virtual private network (1.55×), Proxy server (2.09×), and Ria Money Transfer (1.66×) over the country average.
Android (operating system) fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Android (operating system) itself, the audience over-indexes on Proxy server (2.09×), Ria Money Transfer (1.66×), India News (2.22×), and Natalie Portman (1.58×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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