A data profile of the people who buy, follow and care about Email in Malaysia — modelled from more than twelve digital signal sources. Email has an estimated audience of 3,620,582 people in Malaysia.
The average Email fan in Malaysia is 39.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include World Wide Web, Data compression, Fairy tale, with strongest over-indexing on World Wide Web (1.53× the country average).
Demographically, the Email audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Email fan in Malaysia is balanced, around 39.1 years old, with strong Individualism tendencies and a notable affinity for World Wide Web.
The key figures that characterise the Email profile in Malaysia.
48.3% are female, 51.7% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 39.1 |
| Estimated audience size | 3,620,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Email audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~800K | 1.22× | |
| 02 | Johor | ~500K | 1.15× | |
| 03 | Kedah | ~300K | 1.15× | |
| 04 | Selangor | ~1M | 1.14× | |
| 05 | Sarawak | ~300K | 1.13× | |
| 06 | Kelantan | ~200K | 1.11× | |
| 07 | Perak | ~300K | 1.10× | |
| 08 | Pahang | ~200K | 1.04× | |
| 09 | Terengganu | ~200K | 0.99× | |
| 10 | Sabah | ~300K | 0.98× | |
| 11 | Putrajaya | ~20K | 0.97× | |
| 12 | Malacca | ~100K | 0.95× | |
| 13 | Penang | ~200K | 0.93× | |
| 14 | Negeri Sembilan | ~200K | 0.91× | |
| 15 | Perlis | ~40K | 0.79× | |
| 16 | Labuan | ~10K | 0.48× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Data compression | Technology & Electronics | 2.00× | ||
| 02 | Nanjing | Travel & Leisure | 1.88× | ||
| 03 | Xi'an | Travel & Leisure | 1.82× | ||
| 04 | Juggling | Sports | 1.76× | ||
| 05 | Pretoria | Travel & Leisure | 1.76× | ||
| 06 | Hosiery | Fashion & Accessoires | 1.73× | ||
| 07 | Speculative fiction | Literature | 1.73× | ||
| 08 | Dance costume | Fashion & Accessoires | 1.71× | ||
| 09 | Google Play | Technology & Electronics | 1.68× | ||
| 10 | Xiamen | Travel & Leisure | 1.68× | ||
| 11 | Fairy tale | Literature | 1.64× | ||
| 12 | Subtitle (captioning) | Technology & Electronics | 1.62× | ||
| 13 | Saga (comic book) | Literature | 1.62× | ||
| 14 | Botswana | Travel & Leisure | 1.62× | ||
| 15 | Namibia | Travel & Leisure | 1.61× | ||
| 16 | Wuhan | Travel & Leisure | 1.56× | ||
| 17 | Riddle | Games | 1.55× | ||
| 18 | Tainan | Travel & Leisure | 1.55× | ||
| 19 | World Wide Web | Internet & Social Media | 1.53× | ||
| 20 | Chengdu | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.00× | |
| Travelling | THRILL | 0.92× | |
| Patriotism | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.78× | |
| Family Orientation | CONSERVATISM | 0.82× |
Email has an estimated audience of 3,620,582 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
48.3% of Email fans are female, 51.7% are male, with an average age of 39.1 years.
Email fans show strongest brand affinity for World Wide Web (1.53×), Data compression (2.0×), and Fairy tale (1.64×) over the country average.
Email fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~800K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on Data compression (2.0×), Fairy tale (1.64×), Google Play (1.68×), and Subtitle (captioning) (1.62×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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